Lent News

Yes, today Lent begins, but I’m also dishing out tips on how to get media coverage on “lent news” as in get your angles lent to you. First, let’s deal with Lent. I was raised Catholic and if you’re like me, musicals, posts and jokes about being raised Catholic put a smile on your face. On the contrary, news about nuns helping homeless going homeless might put a frown on your face. In that case, get your sound bites written and get in front of news makers. Breaking news like this – whether it’s about nuns or not, let these news bites “lend” you ideas for pitching the media.

Religious events are great fodder for pitching media and getting social media buzz. Even though Americans separate state and church, there is a lot of Internet play about religious events. Catholics start eating fish on Fridays, give up wine and chocolate and more during Lent. If you’re a small business serving or providing fish, well then — instant “lent news.” Pun intended.

Other “lent news” today from the headlines includes politics, celebrities, and money. Review the news that fires the passion inside you, write down what you’d like to say and let that be in the inspiration that lends you media coverage. (Having fun is optional.) Amen.



By |2016-02-10T13:45:50+00:00February 10th, 2016|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

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