Why Traditional Press Still Matters in the Age of Podcasts and Paid Placements

By |2025-06-26T17:08:50-04:00July 1st, 2025|

We often hear the question: “Is traditional media still relevant when there are so many podcasts, influencers, and paid options out there?” Our answer? A resounding yes. Just take a look at our new client, Dr. Kirsten Harrison, recently featured in the iconic outlet Parade in the article 6 Signs Someone Is Using You, According [...]

From Local to Global: How to Be Known in 2025’s Crowded Media Landscape

By |2025-05-29T15:11:10-04:00June 1st, 2025|

In today’s media environment, attention isn’t given—it’s earned. Whether you're an athlete, author, or entrepreneur, the real key to influence is visibility within the conversations that are already shaping public thought. At Wasabi Publicity, we believe the fastest way to expand your reach in 2025 is by stepping into macro conversations—the dialogues already happening in [...]

PR Success Isn’t About You (It’s About the Bigger Picture)

By |2025-05-15T12:14:07-04:00May 17th, 2025|

Here’s the thing most authors, experts, and entrepreneurs get wrong about PR: They think it’s about their message. Their book. Their story. But great PR—real, earned-media-getting, audience-connecting, headline-making PR—isn’t just about what you want to say. It’s about tying your message to what the world is already talking about. I say this all the time [...]

How to Get on Top Podcasts: It’s Not Just About the Message

By |2025-04-28T13:06:31-04:00May 1st, 2025|

Let’s break down what it actually takes if you’re serious about how to get on top podcasts. Everyone wants to land a dream podcast interview. Whether it’s The Tim Ferriss Show, The School of Greatness, or another industry-leading platform, being a guest on a major podcast can create powerful visibility and momentum. But if you’re [...]

Become a Must-Book Podcast Guest

By |2025-02-24T11:08:14-05:00March 1st, 2025|

In today’s content-driven world, podcasts have become one of the most powerful PR tools for building credibility, reaching new audiences, and amplifying your message. But with more people vying for guest spots than ever before, how do you stand out and become a must-book podcast guest? Podcast hosts aren’t just looking for someone to fill [...]

How to Find Interesting Story Angles for the Media

By |2024-11-27T12:36:17-05:00December 1st, 2024|

Ms. Media’s audience is insatiable. 🤷♀️ That means she is constantly hunting and scrambling for fresh, interesting stories and ideas to (c’mon now, say this with me) entertain, enlighten, and educate. As her new best friend, you could literally save her career if you can come up with fascinating stories and topics she can use—for [...]

PR Lessons From Edward Bernays

By |2024-11-05T10:29:11-05:00November 1st, 2024|

Like many of you, I had never heard the name Edward Bernays, which is surprising, given how important he is to the history of public relations. My world was rocked when my business partner, Michelle, introduced me to Bernays’ work. When you take off your blinders, you discover he single-handedly changed the way brands market [...]