As an author, you might be tempted to aim for the big-name podcasts with massive audiences. While those high-profile appearances are undoubtedly valuable, don’t underestimate the power of smaller podcasts. In fact, participating in a variety of podcasts, regardless of their size, can offer numerous benefits for your book promotion and personal brand. 🙌 [...]
As an author, you know the challenge of making your book stand out to media professionals who are bombarded with pitches every day. So, what's the best way to boost book sales by ensuring your story catches the eye of high-profile shows like "Good Morning America" or even your local news outlets? 📰 The answer [...]
Investing in PR by hiring a publicist or doing your own PR isn’t something most small business owners or entrepreneurs really want to do. You’re busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may have just doesn’t seem feasible or realistic. 🤔 [...]
There’s no question you aspire to take your business to the next level. But where the doubt lies is in how to do it. You may have tried networking, online marketing or advertising only to come out in the end with fewer clients than you expected and more expenses than you anticipated. You want to [...]
In the fast-paced world of professional sports, where adrenaline and competition take center stage, Wasabi Publicity leveraged a very unique event to score touchdowns for its PR client, Humane Society Silicon Valley (HSSV). HSSV has a long-standing relationship with the San Francisco 49ers; so when Animal Planet's Puppy Bowl producers called in 2023, HSSV teamed [...]
In the ever-evolving world of publishing, a critical question that often puzzles authors is: when is the right time to start marketing your book? The answer is simpler and more immediate than many might think – the best time is when you first have the idea. The Early Bird Gets the Worm The conventional wisdom [...]
As we enter 2024, the public relations landscape is experiencing transformative trends, offering authors unique opportunities to enhance their brand and reader engagement. Here’s an exploration of how these trends can be effectively utilized in the world of publishing and personal branding. Authenticity: Build Trust through Genuine Content In the realm [...]
I know this might sound a little weird coming from the CEO of a public relations company, but not everyone should be doing PR. 🤷 It can be a costly proposition, so you have to make sure that you have all the foundations in place before you decide to invest in it. Certainly, PR can [...]
In today's fast-paced digital world, the power of AI is revolutionizing various industries, and public relations is no exception. Launching an AI-assisted PR campaign can be a game-changer for people who are committed to making a difference. However, before you dive into the realm of artificial intelligence, there are several essential components you need to [...]
In the vast realm of the internet, you'll find numerous articles and advice on the importance and the power of sharing your story. Today, I want to dive deeper into the concept of sharing your story—specifically in the context of a PR campaign. It's a topic that often leads people astray, as they believe it [...]
