Not long ago, if someone claimed to represent a major media outlet or publishing house, there was a reasonable assumption of legitimacy. Today, that’s no longer the case. Recently, our team at Wasabi Publicity has encountered multiple highly sophisticated outreach attempts involving individuals claiming affiliation with major media and publishing brands. The emails looked polished. [...]
One media placement is exciting. But a recognizable media footprint? That’s where the real momentum starts. When we're designing a PR campaign, we often talk about building a “logo-rich” PR portfolio. That means your website, online press kit, speaker sheet, or social platforms begin filling up with recognizable media logos that instantly communicate trust and [...]
You’ve done it. You landed the media placement of your dreams — maybe it’s The New York Times, Fortune, or a major industry publication. But what happens next? If the answer is “nothing”, you’ve just made the biggest PR mistake founders make: Failing to leverage the media coverage you worked so hard to earn. [...]
Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these tactics have created a hustle-focused marketing culture capable of whipping the world into a frenzy. How? With more. Modern PR tactics are perpetually [...]
When it comes to the success of any PR campaign, social media matters more than ever in PR campaigns. In today’s media landscape, strong content alone isn’t always enough. Whether you’re aiming for podcast interviews, online features, or TV segments, your social presence can be the deciding factor that tips the scale. Here’s why social [...]
Most people jump into public relations (PR) thinking about one thing: visibility. They want media coverage, buzz, and ultimately — sales. But what if there were hidden advantages that could bring even more long-term value? Let’s explore three unexpected benefits of PR campaigns that can transform how you market, position, and grow your business. [...]
Getting media coverage is exciting — whether it’s a feature in Real Simple, an interview on Joe Rogan, or a mention in The New York Times. But before you jump into the spotlight, there are a few crucial things you need to have in place to make sure that buzz actually turns into results. So [...]
It’s one of the most common questions in the publishing world: “How do I become a New York Times bestselling author?” The truth is, there’s no single path — but there is a formula that increases your chances significantly. And PR plays a key role in that equation. So if you’re wondering how to become [...]
If you’ve written a book and you’re hoping to gain media attention, you might be wondering: Is your book enough to land PR opportunities? The short answer: sometimes. The real answer: it depends — but usually, it takes more than just the book. It Depends on the Topic and Timing If your [...]
It’s easy to assume that the bigger the podcast audience, the better the results — especially when it comes to book promotion. But in reality, niche podcasts often sell more books than major shows with massive reach. Here’s why small, focused platforms can have a much bigger impact on your bottom line. [...]
