A brand is who you are. It’s fundamentally how people relate to you. It’s your logo; it’s your colors; it’s how people  experience you. Branding is every way that someone actually relates to you. Even how you answer the phone; what colors you use; how you create your messages; your products; it’s everything that is [...]

You may have heard of Russell Brunson. Very successful Internet marketer and founder of DotcomSecrets, Russell has taken the Internet by storm of late. And you’d be surprised how he got his start! Ever make a potato gun? Well, check out this video! Pretty inspiring, huh? So what are you waiting for? What's your expertise? [...]

Whether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing yourself. Companies have long known the importance of making a name for their products and services to set themselves apart from their competition. Today’s rapidly shifting economy [...]

You have a product. You want to sell it. You want to use PR to promote it. So which type of media outlet is going to be the one to help you do this? Will radio save the day? Will television send sales through the roof? Will a blog drive record traffic to your site? [...]

It’s no secret: Being able to grab the media’s attention lies in a well-crafted pitch. It can be an automatic door opener when done right…and well, you know what happens when it’s done wrong. Creating the perfect pitch is within everyone’s reach. Follow a few basic rules and before you know it, you’ll land a [...]

This was a guest post I recently did for the IdeaLady. If you haven't checked Cathy Stucker's site out, be sure to pay her a visit at www.idealady.com. When it comes to small businesses, PR is in everything you do. If you’re interacting with the public then you’re doing PR. How you answer the phone, [...]

When it comes to PR what makes a DIYer so successful is either: a) they’re amazing at all the skills necessary to create a winning PR campaign or b) they’re smart enough to acknowledge their weaknesses and find someone to pick up the slack where they lack the talent. You need to give yourself an [...]

Most people think they have to talk their way into getting good media coverage. But as Judge Judy would say, there’s a reason why God gave you two ears and only one mouth. The most important asset to your PR success isn’t what you say; it’s what you hear. So perk up those ears and [...]

Anyone who’s hired a publicist or taken on a do-it-yourself PR campaign has asked themselves, “Is my PR working?” For a person who’s invested their money or time in PR it’s a legitimate question. Evaluating a PR campaign based on sales or rate of return is all too typical. But here’s the thing: PR doesn’t [...]

The past couple posts, I’ve been writing about how to develop relationships with bloggers. I talked about how to find them, how to pitch them and now I’m going to wrap it up by discussing how to follow up once you’ve developed a relationship with a blogger. You may have had your product, book or [...]