When it comes to PR what makes a DIYer so successful is either: a) they’re amazing at all the skills necessary to create a winning PR campaign or b) they’re smart enough to acknowledge their weaknesses and find someone to pick up the slack where they lack the talent. You need to give yourself an [...]

Most people think they have to talk their way into getting good media coverage. But as Judge Judy would say, there’s a reason why God gave you two ears and only one mouth. The most important asset to your PR success isn’t what you say; it’s what you hear. So perk up those ears and [...]

Anyone who’s hired a publicist or taken on a do-it-yourself PR campaign has asked themselves, “Is my PR working?” For a person who’s invested their money or time in PR it’s a legitimate question. Evaluating a PR campaign based on sales or rate of return is all too typical. But here’s the thing: PR doesn’t [...]

The past couple posts, I’ve been writing about how to develop relationships with bloggers. I talked about how to find them, how to pitch them and now I’m going to wrap it up by discussing how to follow up once you’ve developed a relationship with a blogger. You may have had your product, book or [...]

I get this question a lot so I’m going to make it clear, concise and simple for you (which I suggest you do with everything relating to your PR.) Here it is: PR is your relationship to the public. Look, PR is in everything you do. If you’re interacting with the public then you’re doing [...]

Back to bloggers. By now you’ve probably found some great blogs in your area of expertise to follow and you’re probably itching to become a guest-blogger or have your book or product featured on it. But remember the first post I did about pitching bloggers? You’re not going to be pitching bloggers like you would [...]

You have your website, maybe a newsletter; you’re giving interviews and being featured in the media, but are you looking for another way to engage your audience? Do you need another vehicle to build your platform? Well, Internet talk radio is a valuable and cost-effective tool. It’s an easy and simple way to build content, [...]

I wrote (and spoke) last week about the importance of building relationships with bloggers. They really are a great resource for learning what your target audience is interested in and what the buzz is about in the community surrounding your expertise. But before you start building a relationship with a blogger, you’ll have to find [...]

PR is all about building quality relationships with the media. Want more coverage? Then you better make friends with reporters, producers and journalists. But before you begin your relationship building you’ll need to ask yourself, “Why should the media care about me?” and most importantly, “Why should the media care now?” With the launch of [...]