Turning Coverage into Clients

By |2016-10-13T16:38:21-04:00June 14th, 2010|

With every media placement you land, you’ll have a new vehicle driving traffic to your website. Sounds great, doesn’t it? That’s probably why you’re trying to get media coverage in the first place, but what’s going to happen once all these new visitors (potential clients) land on your site? Will they click the back button [...]

The Power of Branding

By |2016-10-13T16:38:22-04:00June 11th, 2010|

A brand is who you are. It’s fundamentally how people relate to you. It’s your logo; it’s your colors; it’s how people  experience you. Branding is every way that someone actually relates to you. Even how you answer the phone; what colors you use; how you create your messages; your products; it’s everything that is [...]

5 Tips for TV Pitching

By |2016-10-13T16:38:22-04:00June 9th, 2010|

Who doesn’t want to land television coverage? Whether national or local, TV is always looking for “real people” to illustrate the stories and trends in their reports. But before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get [...]

PR 101 | You’ve made the decision…

By |2010-06-07T09:16:28-04:00June 7th, 2010|

…You want to do PR for your company. So what do you do first? Maybe it was an easy decision, or maybe it was hard; but trust me: You’ve made the right choice. Look, PR is by far the most valuable and cost-effective way to increase your customer base and take your business to the [...]

All Good Things Come to Those Who Wait

By |2010-06-04T08:23:05-04:00June 4th, 2010|

Has this happened to you? You get everything ready. All your materials organized and lined up. You're so excited. You create this awesome pitch, send it out, you're clear you're going to be a star… and then nothing-- crickets chirping. You check your email vigilantly and still nothing. The next day, the same thing — [...]

Finding Your Expertise

By |2016-10-13T16:38:22-04:00June 2nd, 2010|

You may have heard of Russell Brunson. Very successful Internet marketer and founder of DotcomSecrets, Russell has taken the Internet by storm of late. And you’d be surprised how he got his start! Ever make a potato gun? Well, check out this video! Pretty inspiring, huh? So what are you waiting for? What's your expertise? [...]

Tips for Marketing Yourself in this Economy

By |2010-05-28T08:25:22-04:00May 28th, 2010|

Whether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing yourself. Companies have long known the importance of making a name for their products and services to set themselves apart from their competition. Today’s rapidly shifting economy [...]

Driving Toward Promotion

By |2016-10-13T16:38:22-04:00May 26th, 2010|

You have a product. You want to sell it. You want to use PR to promote it. So which type of media outlet is going to be the one to help you do this? Will radio save the day? Will television send sales through the roof? Will a blog drive record traffic to your site? [...]

The Perfect Pitch

By |2016-10-13T16:38:22-04:00May 24th, 2010|

It’s no secret: Being able to grab the media’s attention lies in a well-crafted pitch. It can be an automatic door opener when done right…and well, you know what happens when it’s done wrong. Creating the perfect pitch is within everyone’s reach. Follow a few basic rules and before you know it, you’ll land a [...]

Big PR for Your Small Business

By |2016-10-13T16:38:22-04:00May 21st, 2010|

This was a guest post I recently did for the IdeaLady. If you haven't checked Cathy Stucker's site out, be sure to pay her a visit at www.idealady.com. When it comes to small businesses, PR is in everything you do. If you’re interacting with the public then you’re doing PR. How you answer the phone, [...]