The Power of Branding

A brand is who you are. It’s fundamentally how people relate to you. It’s your logo; it’s your colors; it’s how people  experience you.

Branding is every way that someone actually relates to you. Even how you answer the phone; what colors you use; how you create your messages; your products; it’s everything that is and represents you.

It’s really good for you to spend some time figuring out who you are and what your overall brand should be. From that comes your marketing messages, which are like a big flag that waves over you and alerts people that you exist. It’s what grabs people’s attention and lets them know you’re the one for them and why you are the one for them. It’s really the catalyst that enables potential clients to warm up to you and want to find out more about you. Pretty powerful stuff, huh?

So, if you want to set yourself apart from the competition you have to make a name for your products and services. Chances are someone else is doing the same thing you are, so you really have to find what’s unique about you. The goal of branding is to make it so your target market remembers you. When you’re giving an interview you have to make sure you deliver your message in way that forces people to take notice of your brand. You have to make it like a song they can’t get out of their heads.

By |2016-10-13T16:38:22+00:00June 11th, 2010|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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