Here’s a lesson in what NOT TO DO in social media. Last week I made this amazing iced coffee using Starbuck’s VIA Instant Iced Coffee product. It’s pretty good. So I added the photo to my Facebook page for kicks and posted, “Honk if you like iced coffee.” It was fun. A lot of people [...]
No one rolls with manners better than Southerners. I mean, they invented hospitality and graciousness. Being from Utah, I’ve been completely schooled in manners since I moved here. The way Southerners think is amazing and good manners really enrich your life. I think that one of the mistakes people make when reaching out to the [...]
The reason most people blog is because they have a passion for what they do. They want to share their posts with others who have similar interests. Bloggers have changed the face of media, so engage them. Believe me, they can get the word out that you’re hot stuff. When you’re working to establish relationships [...]
An important (and sometimes uncomfortable) fact about PR is that the media doesn’t care about you. Don’ t take it personally—they don’t know you or anything about what you’ re doing, so they have no reason to be interested. At least until you give them one. Or preferably several. What they do care about is [...]
It’ s time to dust off your homework skills. You may have thought your homework assignments were long gone. But if you want great media coverage, you have to hit the books—and hit them hard. What I mean is you have to know your target audience—as well as the right media for your target audience. [...]
Some times you may need to apologize to the media. What if you messed up? What if you intended to mail something and forgot? Or, how about sending an email you promised and oops, you had a senior moment. Don’t sweat it. Media contacts are resilient. They are so incredibly busy they know what it’s [...]
So you’ve spent some time figuring out why you do what you do and what you want to get out of it. Great! The next step is to define your product and find the best way to market it. You may think that your book, merchandise or service is your product… and you’re partially correct. [...]
The first maxim of PR marketing (and some would say of life) is “Know thyself.” Because if you're not clear about YOU, how do you expect the media to be clear… right? If you're not crystal about who you are and what you have to offer it's time for you to do some soul-searching and [...]
You practice, and practice, then you practice some more! It’s no different in the PR world. I know you want to look like the polished professional that you are, BUT you may not be sure how you come across to others. To be a media superstar, you have to know how you look to the [...]
I am a reality show fanatic and one of my favorites is Dancing with the Stars. This has been a great season with incredible talent. I’ m excited to watch the finale. One particular contestant who interests me is Romeo. He is an amazing guy—definitely committed to making a difference. He plugged what he was [...]