Want the nation to buzz about you in 2012? Learn secrets from this Wasabi Publicity success story. Yesterday, Doug Varrieur, low carb cook and author of the bestselling book, Fat to Skinny, was on the nationally syndicated television morning show, The Daily Buzz. How did we get him on this show that reaches 140+ markets around the country? [...]
Are you still not convinced about the power of social media: blogs, Facebook, Twitter, LinkedIn and more? A blog visitor alerted me that an old holiday photo of my mother, husband, Siberian husky and myself was picked up as “TOP 20 holiday cheer pet photos” on Mentos and BuzzFeed (both have respectable Internet ranks). I had forgotten about [...]
Did you fall in love with your opposite? I did. Not only did I marry Shannon Nicholson, my opposite in love, I also created Wasabi Publicity with Drew Gerber, my opposite in business. It’s true opposites attract. But do they attract media coverage? You bet. Relationship facts, tips and quips for sure get the attention of the media. Why? People love [...]
I hope you enjoy the “How to Hire a Publicist” article by Joan Stewart. In that article, she links to an older blog post of hers that lists my fav ways to leverage media coverage. I thought it would be a good refresher here as well. Let me know what value you get from it. [...]
Michelle Tennant Nicholson (yours truly) was mentioned in this great article about how to hire a publicist. Enjoy! Filed under: Topics
This image of a half kayaker/half business woman is from an article on the TEN MOST FLEXIBLE CAREERS for women in MORE Magazine this month. I’m featured. In fact, I’m the half paddler half publicist who inspired the graphics team to create such an amazing image. Read my story. After the article was published, I decided to use it as inspiration for a keynote address [...]
Recently a server did ”circus style serving” (as he likes to call it) and presented a plate trick when our meals were ready. (See video above.) I’ve said it before and I’ll say it again: “Editorial media contacts do not care about selling your product, service or organization.” I know this comment feels like a lion attacking you at the [...]
By now you’ve heard I love entering contests. My business partners and I also run contests. That’s why I know contests are a) a great vehicle for PR and b) just too much fun … especially if you win like I just did!!! I won the State Parks Campground Cookout contest with my Fire Foil Packets recipe. I was just [...]
Here’s a lesson in what NOT TO DO in social media. Last week I made this amazing iced coffee using Starbuck’s VIA Instant Iced Coffee product. It’s pretty good. So I added the photo to my Facebook page for kicks and posted, “Honk if you like iced coffee.” It was fun. A lot of people [...]
No one rolls with manners better than Southerners. I mean, they invented hospitality and graciousness. Being from Utah, I’ve been completely schooled in manners since I moved here. The way Southerners think is amazing and good manners really enrich your life. I think that one of the mistakes people make when reaching out to the [...]