One thing I've learned through my decades-long PR career is you need to zag when others are zigging. Let me explain. In 1989 podcasts didn't exist. At that time, I worked for a Chicago public relations firm to pay my way through undergraduate school. Broadcast fax was king. To zag when others zigged back then [...]
With the rapid pace of technology, the public relations industry is experiencing continuous change. As we look to the future, it is important to consider what trends will shape PR in 2023 and beyond. Over the next few years, PR professionals must be prepared for a variety of technological advances that will impact how they [...]
I know I say this a lot, but it's true. Public relations is not rocket science. As with a lot of things in life, people tend to over-complicate it. But when you break down the essential steps to successful PR, it's easy. Think of it like this: PR is a job search. And when you're looking [...]
If you're looking for the best recipe to score earned editorial media, look no further than your kitchen. Actual food recipes are in high demand by newspaper, magazine, and blog editors. Wasabi Publicity client Olivette is a riverside community and farm near Asheville, North Carolina. In the first year of the PR campaign, educating [...]
As with most things, technology has made the world of PR both easier and more complicated. Back in the day, there was a clear path to landing your dream PR placements. You’d either hire a publicist to call their handful of media contacts, or you’d send press releases to let the world know about your [...]
Earlier this year I was the featured guest on Bill Ringle's podcast, "My Quest for the Best" on how to master earned media. I described my book, "21 Day PR Action Guide" and promised I'd post this free access to the book. In the #MyQuestforTheBest podcast, Bill and I discussed how PR can catapult your [...]
Too often in business and in life, we don’t see the water we’re swimming in. It’s just the water. Take the koi fish, for example. In captivity, they grow small because they have no adversity. When in the wild, the koi face lots of adversity (like other fish wanting to eat them), so they grow larger. [...]
There’s no denying that hybrid media opportunities are rapidly changing the PR landscape, increasingly blurring the lines between paid, owned and earned media. These three broad categories cover all media: paid media, which is advertising; owned media, which includes marketing assets like a website, blog and podcast; and earned media, which is driven by public relations [...]
I don't think I’ve ever met someone who would say “no” when asked if they would like public relations for their company. Most business owners have a clear understanding of the power of PR and the difference a single media placement can make. When I dig in and ask people why they aren't doing PR, [...]
One of the biggest decisions you’ll ever make in your business is hiring a publicist. Yes, I know what you’re thinking: Of course you’d say that; you’re the CEO of a PR company. But hear me out. I truly believe the relationship you have with your publicist is one of the most sacred business relationships that exists. I [...]
