How to Turn Your Fury Into Flurry; Reaction Into Action

By |2020-06-01T16:50:55-04:00June 1st, 2020|

It's June 1st and the news cycle continues to profile stories that leave most of us feeling heartbroken and powerless. Friday we even witnessed journalists in handcuffs. Over the weekend, we witnessed more people expressing themselves in ways that worked and ways that didn't work. I'm here to remind you, today, and all month [...]

Learn My Success Secrets: 21 Day PR Action Guide Meetings Fridays In June

By |2020-06-01T14:23:14-04:00May 29th, 2020|

Yesterday I was coaching a client on how to respond to a Reuters international journalist. It occurred to me, gosh, so many people need this type of coaching. So, I got inspired to share what I shared with her with all of you. Yes! It's true. I'm sharing my pitching secrets with you. 😘 In June, [...]

Resources and Pitching Angles for May 2020

By |2020-05-14T13:45:14-04:00May 14th, 2020|

In May, many communities are releasing their shelter-in-place rules. Wasabi Publicity represents thought leaders who are out to make a difference. More than ever, public service and helping each other is what’s needed at this time. 👉 For Journalists: Here’s a lineup of our current campaigns for May 2020. 👉 For Experts: Here are some examples of [...]

Creating a Sustainable PR Campaign

By |2020-05-14T13:54:02-04:00April 29th, 2020|

The #21DayPRActionGuide challenge comes to a close this week, and it’s been a true joy working with you. Here’s my closing video. The key question to ask yourself now, is: “What’s sustainable?” This question not only applies to your PR plan, but also to your personal life. What’s working? What’s not working?  I’m not [...]

Blog Q&A: Call To Action and PR for Governmental Agencies

By |2020-05-14T14:26:51-04:00April 28th, 2020|

One of our readers had a pertinent question to my last blog, "suppose that you are covering a positive action taken by a governmental body? Would that sort of article need a call to action?" Thanks for writing in your question. Yes, even PR for governmental agency wins need a call-to-action. I'll incorporate this [...]

Be a Storyteller To The Media

By |2020-05-14T14:19:50-04:00April 23rd, 2020|

I started doing PR thirty years ago. I've literally seen PR transition from typewriters to Twitter. One may call me an international publicist, but I call myself the “storyteller to the media.” You can score press coverage for yourself too if you think of your press releases and pitches as stories you're sharing with [...]

Perfect PR Plans

By |2020-05-14T14:03:16-04:00April 21st, 2020|

Thanks for doing the #21DayPRActionGuide challenge with me. Every morning on, you can catch me live at 7:30 a.m. EDT for my #WalkingLive series during which we discuss different topics. Right now, we're focused on how to generate PR. As I said in my April 21st video, "If you fail to plan, you [...]

In the News: Take Our Daughters and Sons to Work Day 2020

By |2020-05-14T14:12:28-04:00April 16th, 2020|

Hello, if you don't typically read my blog, please let me introduce myself. I'm an international publicist, Michelle Tennant Nicholson. I have a master's degree in human development, wrote award-winning children's curriculum and helped launch an educational TV network. I hope my ideas not only inspire your family but also contribute to career growth, [...]