Watch this highlight video from Arielle Ford’s interview with Michelle Tennant, Chief Creative Officer of Wasabi Publicity. Arielle is THE publicist who turned Deepak Chopra, Jack Canfield and many more luminaries into household names. In this clip, Arielle shares the ONE thing her clients that became household names did that her other [...]
If you want to build a platform for yourself, company or cause, media coverage is the best and most cost-effective way to make that happen. Not only does media coverage increase your awareness, it establishes and builds your credibility; something ads can’t do. When people hear you being interviewed [...]
With thousands of media channels competing for your attention, how can you gauge the value of getting mentioned or interviewed on TV, radio, print, or online media? PR is a game where anything is possible and the sky’s the limit. We’ve landed exposure for our clients in top media from Oprah to CNN to [...]
We are all born with survival instincts, some of which just boil down to common sense, right? Come out of the rain, look both ways before crossing, take a deep breath. However, sometimes in the heat of a situation, we completely forget to use that instinct. We’re so busy being clever and analytical and [...]
Over-thinking causes entrepreneurs to get stuck at every stage of their businesses. Often times it’s the reason that people don’t get started in the first place. Anxiety caused by thinking too much can keep us immobilized. The most common form of this insanity is DDS (Doomsday Syndrome): obsessive worrying about how things could go [...]
It’s not easy to stop a habit you’ve had for many years. I recently wrote a post about one of our biggest assets that can also be the thing that trips us up and gets us stuck: our minds. We easily (often unknowingly) let our repetitive, fixated, circular brain noise dominate our world and [...]
Have you ever watched your pet dog or cat throughout the day? They definitely live in the present moment. Your cat sees a sunny spot so she wanders over to it and takes a nap. She doesn’t worry about how long that sunny spot will last or if it’s as warm as the sun [...]
In 1961, John F. Kennedy announced that we were going to put a man on the moon. We didn’t have the technology and nobody knew how this was going to happen, but he said this shall be. And it was. He had a dream, just like Martin Luther King: a picture of a world [...]
I personally think the most interesting place to watch people is the airport. There, you really see the insanity of it all. Recently I sat in Budapest Ferenc Liszt International Airport waiting for my connecting flight to Zurich before heading to the center of the universe: New York City. I saw all kinds of [...]
We’ve all had those moments, when the world seems to be closing in and you feel surrounded by obstacles. You’re under pressure; the weight of the world is on your shoulders and you don’t know where to turn. You’re completely paralyzed. Coffee or tea seems like a monumental decision. I’m not talking about those [...]
