Like many of you, I had never heard the name Edward Bernays, which is surprising, given how important he is to the history of public relations. My world was rocked when my business partner, Michelle, introduced me to Bernays’ work. When you take off your blinders, you discover he single-handedly changed the way brands market [...]
In the evolving landscape of digital media, appearing on video podcasts is a powerful tool for authors to connect with their audience on a deeper level. Unlike traditional audio-only podcasts, video podcasts offer a visual element that can significantly enhance your brand presence and foster stronger relationships with your listeners. 🤩 [...]
Podcasts are a powerful platform for authors looking to promote their books, reach new audiences, and build their personal brands. With thousands of podcasts available, choosing the right podcasts to promote your book and maximize your impact can make all the difference. 👀 Here’s a guide to help you navigate the [...]
Podcasts have become the dominant form of media coverage. Whether you're featured on a popular show or hosting your own, brevity and impact are crucial. While you might not face the same rigid time constraints as live TV or radio, attention spans remain short, and your ability to deliver concise, powerful messages is paramount. 🗣 [...]
As an author, you might be tempted to aim for the big-name podcasts with massive audiences. While those high-profile appearances are undoubtedly valuable, don’t underestimate the power of smaller podcasts. In fact, participating in a variety of podcasts, regardless of their size, can offer numerous benefits for your book promotion and personal brand. 🙌 [...]
As an author, you know the challenge of making your book stand out to media professionals who are bombarded with pitches every day. So, what's the best way to boost book sales by ensuring your story catches the eye of high-profile shows like "Good Morning America" or even your local news outlets? 📰 The answer [...]
Investing in PR by hiring a publicist or doing your own PR isn’t something most small business owners or entrepreneurs really want to do. You’re busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may have just doesn’t seem feasible or realistic. 🤔 [...]
There’s no question you aspire to take your business to the next level. But where the doubt lies is in how to do it. You may have tried networking, online marketing or advertising only to come out in the end with fewer clients than you expected and more expenses than you anticipated. You want to [...]
In the fast-paced world of professional sports, where adrenaline and competition take center stage, Wasabi Publicity leveraged a very unique event to score touchdowns for its PR client, Humane Society Silicon Valley (HSSV). HSSV has a long-standing relationship with the San Francisco 49ers; so when Animal Planet's Puppy Bowl producers called in 2023, HSSV teamed [...]
In the ever-evolving world of publishing, a critical question that often puzzles authors is: when is the right time to start marketing your book? The answer is simpler and more immediate than many might think – the best time is when you first have the idea. The Early Bird Gets the Worm The conventional wisdom [...]
