Have you ever walked through a family-friendly haunted house? One of the most spine-tingling activities at these PG-rated affairs is a row of spooky-themed “mystery boxes,” each with an opening just big enough for a hand. These boxes are filled with different foods that might be mistaken for something ghoulish: peeled grapes as a mummy’s [...]
2025 has arrived! And let’s be honest—the world of public relations has never been more exciting. The rules are changing, the tools are cooler, and audiences are keeping us on our toes. So, grab your coffee (or cocktail), and let’s dive into the top three trends you can’t ignore this year. 1. [...]
Holidays evolve — and consumerism is often the driving force. One year, the Easter Bunny started leaving baskets of goodies for kids to find in the morning. Another year, children started dressing up and going door-to-door on Halloween to "trick or treat" for candy. Yet another year, the middle of February got designated the perfect [...]
Ms. Media’s audience is insatiable. 🤷♀️ That means she is constantly hunting and scrambling for fresh, interesting stories and ideas to (c’mon now, say this with me) entertain, enlighten, and educate. As her new best friend, you could literally save her career if you can come up with fascinating stories and topics she can use—for [...]
Like many of you, I had never heard the name Edward Bernays, which is surprising, given how important he is to the history of public relations. My world was rocked when my business partner, Michelle, introduced me to Bernays’ work. When you take off your blinders, you discover he single-handedly changed the way brands market [...]
In the evolving landscape of digital media, appearing on video podcasts is a powerful tool for authors to connect with their audience on a deeper level. Unlike traditional audio-only podcasts, video podcasts offer a visual element that can significantly enhance your brand presence and foster stronger relationships with your listeners. 🤩 [...]
Podcasts are a powerful platform for authors looking to promote their books, reach new audiences, and build their personal brands. With thousands of podcasts available, choosing the right podcasts to promote your book and maximize your impact can make all the difference. 👀 Here’s a guide to help you navigate the [...]
Podcasts have become the dominant form of media coverage. Whether you're featured on a popular show or hosting your own, brevity and impact are crucial. While you might not face the same rigid time constraints as live TV or radio, attention spans remain short, and your ability to deliver concise, powerful messages is paramount. 🗣 [...]
As an author, you might be tempted to aim for the big-name podcasts with massive audiences. While those high-profile appearances are undoubtedly valuable, don’t underestimate the power of smaller podcasts. In fact, participating in a variety of podcasts, regardless of their size, can offer numerous benefits for your book promotion and personal brand. 🙌 [...]
As an author, you know the challenge of making your book stand out to media professionals who are bombarded with pitches every day. So, what's the best way to boost book sales by ensuring your story catches the eye of high-profile shows like "Good Morning America" or even your local news outlets? 📰 The answer [...]
