Here’s the thing most authors, experts, and entrepreneurs get wrong about PR: They think it’s about their message. Their book. Their story. But great PR—real, earned-media-getting, audience-connecting, headline-making PR—isn’t just about what you want to say. It’s about tying your message to what the world is already talking about. I say this all the time [...]
Let’s break down what it actually takes if you’re serious about how to get on top podcasts. Everyone wants to land a dream podcast interview. Whether it’s The Tim Ferriss Show, The School of Greatness, or another industry-leading platform, being a guest on a major podcast can create powerful visibility and momentum. But if you’re [...]
You don’t need to hire a PR agency to start getting visible — but you do need to be prepared when the opportunity comes. Whether you're pitching yourself to a podcast, getting asked for a bio, or someone wants to feature your business in an article, having a few key materials ready can make all [...]
In today’s content-driven world, podcasts have become one of the most powerful PR tools for building credibility, reaching new audiences, and amplifying your message. But with more people vying for guest spots than ever before, how do you stand out and become a must-book podcast guest? Podcast hosts aren’t just looking for someone to fill [...]
Have you ever walked through a family-friendly haunted house? One of the most spine-tingling activities at these PG-rated affairs is a row of spooky-themed “mystery boxes,” each with an opening just big enough for a hand. These boxes are filled with different foods that might be mistaken for something ghoulish: peeled grapes as a mummy’s [...]
2025 has arrived! And let’s be honest—the world of public relations has never been more exciting. The rules are changing, the tools are cooler, and audiences are keeping us on our toes. So, grab your coffee (or cocktail), and let’s dive into the top three trends you can’t ignore this year. 1. [...]
Holidays evolve — and consumerism is often the driving force. One year, the Easter Bunny started leaving baskets of goodies for kids to find in the morning. Another year, children started dressing up and going door-to-door on Halloween to "trick or treat" for candy. Yet another year, the middle of February got designated the perfect [...]
Ms. Media’s audience is insatiable. 🤷♀️ That means she is constantly hunting and scrambling for fresh, interesting stories and ideas to (c’mon now, say this with me) entertain, enlighten, and educate. As her new best friend, you could literally save her career if you can come up with fascinating stories and topics she can use—for [...]
Like many of you, I had never heard the name Edward Bernays, which is surprising, given how important he is to the history of public relations. My world was rocked when my business partner, Michelle, introduced me to Bernays’ work. When you take off your blinders, you discover he single-handedly changed the way brands market [...]
In the evolving landscape of digital media, appearing on video podcasts is a powerful tool for authors to connect with their audience on a deeper level. Unlike traditional audio-only podcasts, video podcasts offer a visual element that can significantly enhance your brand presence and foster stronger relationships with your listeners. 🤩 [...]
