I won! Who doesn’t love to say that? I won Jillian Michael’s “Leader of the Pack” in “Make the Change – Be the Change” 2011 Challenge and am featured on Jillian’s personal blog. (See me virtual high fiving you.) Look, I love games, contests and anything that gets people pumped. (So does the media, by the way.) Even though this is my [...]
You have heard me talk about the importance of tying your news into what is on peoples mind - breaking news and seasonal? If you haven't you then this is for you! - This is probably the most effective way to get media coverage. It is also important in your marketing campaign. What do I [...]
I felt like I was in a movie as I watched the Van pull up in front of us. For a second I believed someone was going to jump out, grab us and throw us inside with no clue where we were going. However, this was not the case and in the Yucatan this mode [...]
Thank you for all the birthday wishes! Since we are in Mexico we decided to celebrate my birthday by taking a trip back in time. We visited two historical sites, Uxmal and Sayil. Both of these historical sites are located on the Yucatan Peninsula. We had a wonderful time and highly recommend these sites if [...]
These tips can serve as a starting point for those interested in starting a social media campaign, and a refresher for those already involved with social media. 1. Watch what you say: When you use social media for your company, your personal life becomes public. Be conscious of what you put out there, so there [...]
I pride myself on being adventurous when I travel. Sometimes it works out amazingly and sometime I am taken for a ride, literally. A few nights ago we decided we would take the bus to the Gran Plaza. We were under the impression that the Gran Plaza was the main square in the center of [...]
The answer is a big yes. I found this out recently while working from Merida, Mexico. What the heck am I doing in Merida, Mexico? Good question, with a simple answer. While it’s possible to be too hot, it’s also possible to be too cold. How can you tell when it’s too cold? When snow [...]
Do you ask for quotes? If you do, well done. If you don’t, why not? Look, on the Internet (and in America for that matter), quotes win the day. Why? In cultures where everything is over-sold and over-promoted, we actually trust the comments of Joes and Janes. On the Internet, we’re looking for the [...]
What on Earth did we do before YouTube? How did we watch missed episodes of our favorite TV shows, learn how to get six pack abs in three minutes, or check out the new Old Spice commercial everyone’s raving about – at the click of a button? Before YouTube’s launch in 2005, there were limited [...]
According to the Chinese zodiac, 2011 is the year of the rabbit (beginning February 3rd.) Social media is hopping. Time to jump on it! (with precautions of course...) Let’s look back to the age old Aesop fable, The Tortoise and the Hare. (have a second or sixty? read up.) In the fable, the egotistic hare [...]