NEWS HOOKS Touchdown

Looking for your media coverage “touchdown?” If so, you might tie your news into deflate gate. Tom Brady’s suspension is generating hot debate today.

Remember, you can simply use the “deflate” analogy in your own industry. I recently heard a doctor called bioidentical hormone replacement therapy “putting air into your tires again.” That’s a nice tie-in to today’s news for any health and well-being expert trying to get in front of news story writers.

‘Inflated” art prices are a good tie-in too. Although, given Picasso’s brilliance, I’m not certain $179M is inflated. Isn’t it priceless? Regardless of your opinion, it sets a world record today.

What about business? I’m sure many have an opinion about Verizon’s $4.4B acquisition of AOL. Inflated or deflated values? You choose.

What about inflated drama? I’m sure you’ve seen the story about the grandma who killed her granddaughter by making her “run.” Well, today she gets a life sentence. Cue all the parenting experts.

Run for your touchdown. Just make sure you’re not doing it on dial-up internet speed, like 2.1 million other people. Play ball!

By |2016-10-13T16:37:59+00:00May 12th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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