NEWS HOOKS That’s insane or is it? American Sniper Trial; Human Rights; Media Favs-Babes & Dogs

shutterstock_138867431 People say it all the time with little thought to what they’re actually saying, “That’s insane.” Is it actually insane? Today, the media is asking that question and they need experts who can help the public discussion about what constitutes sane or insane behavior as they process the guilty verdict in the American Sniper trial.

Words. We use them in trials. We use them to ask other people to trust us. Dog and baby food companies use words to entice us to care for the pets and babies we love. In today’s news, media friends are looking for sources who know about toxic dog food and how babies form allergies. LA Weekly is still reporting on how feeding babies peanut products may thwart peanut allergies. What? Haven’t ‘words’ taught us that the opposite is true? Many families have pets and some of these treat their pets like their babies. Surely a public debate on this will continue so families who have been affected by this and health experts who know about the ins and out of this will be sought by media. Fox8 in Cleveland reports on the lawsuit in which a dog food brand ‘words’ (and actions) affect the health of thousands of dogs.

Here’s a PR tip: media LOVE babies and dogs. Why? Because we love babies and dogs.

My husband loves to say to me when I’m stuck articulating something, “Baby, use your words.” He is saying it in a coy and loving way, but here’s the reality. We use our words to create our world. Words = world.

That’s why people are up in arms about the comments Giuliana Rancic made about dreadlocks. Huffington Post reports the whole “is it racist or not” story today.

Words affect the world – the whole world as well. I mean, globally. In college, I was awarded a community honor for my work with Amnesty International. Voice of America reports this organization is releasing its 2014 report stating the world response to violence is ‘shameful.’ As a former Chicago and Louisville chapter leader of Amnesty International, I can tell you that words make a life and death difference. If you’re an author, nonprofit leader or person with knowledge of human rights and the work of Amnesty International, the media will be seeking you to comment on this study.

Finally, today’s shocking words come from an unlikely source. Mother Teresa is in the middle of a controversy sparking global conversation according to the International Business Times. My first job out of college was doing PR for a theater troupe with Call To Action, a group calling for peace within the Catholic church. Religious conversation is a tricky one for the media and if you have the gift of (secular) gab on how to make sense of religious controversy, trust me, the media seeks your voice.

Here’s what I know is really insane. For your voice to not be heard. Speak up. The world is listening.

Filed under: Uncategorized Tagged: allergy, American Sniper, Amnesty International, baby, call to action, Catholic, dog, food, Giuliana Rancic, human rights, mother teresa, peanut allergy, toxins

By | 2016-10-13T16:38:03+00:00 February 25th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

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