All over the news today, the Germanwings crash tops headlines. I reported yesterday in my blog entry, “It’s ‘plane’ simple“ media friends will be needing airline industry experts and people with direct experience surviving crashes. This is exactly what you’re seeing in the news today. To tell the truth, it’s what media venues are focusing upon. Hold feature-type pitches (those related to spring, health, wealth, love) until the breaking news around this tragedy moves forward. By all means, if you can contribute to the public conversation around this plane crash, let your local, national and international media contacts know. I talked about the news cycle around tragedies yesterday. Review it to predict when to go back to feature-focused pitches.