NEWS HOOKS Morning Win

My husband and I crack up when we see that commercial featuring a cookie for breakfast against the tagline, “Morning win.” (Aside: See an awesome #MorningWin parody.) I too have energy after every cookie I eat. You probably do too. Then a sudden crash. However, the word “win” appeals to most humans. Ergo, marketing pros love to use it. It’s true. We all like being around winners. The media loves to talk about winners, too. So use it in your media pitching to score media coverage. Today your #MorningWin is the 2015 Emmy Nominations.

Hollywood awards can be your ‘morning win’ if you tie-in to your favorite comedy, reality show or drama. I’m not only talking about the topics of the television shows themselves, but also the celebrities behind the brilliance. When writing your press releases and pitches, ask yourself:

1) Are notable actors participating in charity related to my industry?

2) To what macro public conversations do these shows point? (Example, the Unbreakable Kimmy Schmidt is a comedy that points to what life is like for people after they’ve been held hostage for years. The fact they made a comedy out of such heavy issues is a miracle.) Get your commentary & credentials about these public matters to media friends.

3) What are fans saying about the shows? Their commentary can be great fodder for angles.  In this example, Game of Thrones fans speculate on shooting locations. Entertainment experts or those wishing media coverage from the geographical regions can generate public attention to themselves. This Albuquerque Comic-con attendee illustrates this brilliantly on social media as Bryan Cranston delivers the perfect “your mother” joke and then drops the microphone, reports USA Today. Certainly, this man’s hometown would now take interest in his views and commentary since his video went viral.

Other #MorningWins include last night’s ESPY’s awards ceremony. Jenner makes big news there, but my favorite is Ronda Rousey’s Floyd Mayweather commentary after accepting her award for best fighter. Says Rousey, “I wonder how Floyd feels being beat by a woman for once.” Not only can sports experts leverage this, so can domestic violence educators and authors.

(to the tune of the #MorningWin commercial)

“I got dressed, fed the dog, wrote about it my blog, didn’t get an angle on my writing, hit the gym, scored a towel, found some news right now, wrote some sound bites & a headline to boot (blah blah blah) paper shredded, needle threaded, poodle petted, fish fed-ed and I even parodied this song.”

#MorningWin: aka eat a (news) cookie. Win with winners.

By | 2016-10-13T16:37:56+00:00 July 16th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.

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