I can still hear the ice cream truck in the suburb where I grew up. I wonder if that truck had ice cream laced with listeria? ABC reports the Blue Bell Plant goes back 2 years with listeria contamination. If you’re a foodie, sanitation expert or plant facilitation expert, now is your time to be in front of the media with stories, sound bites and stats that add to the public understanding.
People want their ice cream back.
Media will want to know how this could happen.
If you’re a crisis communication or marketing expert, you can tie-in how companies can overcome bad PR.
Until then, we all scream for ice cream. Pick your news of the day and run after your ice cream truck.