NEWS HOOKS I Can See Clearly

Viral videos, like this one that captures a baby seeing its parents clearly for the first time, not only warms the heart, but also sets the stage for great media pitching. Can you see clearly now that the viral rain is gone?

Any viral video makes for great fodder for media pitching. In this case, it’s about babies and glasses. Parents would want to know tips on how to see signs on whether or not their baby is seeing clearly. If you’re an expert who can teach these tips, you’re valuable right now to media contacts.

Here are ten other viral videos. Angles include all the popular angles for media pitching. For example, one is about pets. (Great for vets.) There is also technology angles. (Great for gadget experts.) Pranks set the stage for underlying social commentary about human behavior. (Counselors, authors – you get the idea.) Job security. Celebrity behavior. Food. Music. Politicians. Movies. They’re all in viral videos!

So, the next time you share a viral video, ask yourself to see a bit more clearly the underlying social story being told and why it hits a cord with so many. Now, you too, can see clearly!


By |2016-10-13T16:37:56+00:00July 13th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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