Lap It Up

Rescue dogs are lapping it up at Starbucks to find forever homes. I lap up my coffee, cream and sugar every morning. And the Olympic gold medalists are lapping up PR attention, even if the PR’s not about their medals. It leaves me wondering, what do we need to say to media to get their attention? If dogs need espresso to get attention and gold medalists a controversy, what can average Joe and Janes say to “lap it up” in media coverage?

One way to get media attention is to tie into breaking and seasonal news. Short lead media like newspapers, radio and TV are planning back-to-school stories. Long lead media such as glossy magazines are already writing holiday and New Year angles.

Think about how you wish to generate attention in your life? Most people like to dish on dirty dishes or the gossip next door. If you’re wanting to get the masses to pay attention to you, might I suggest you dish about Thanksgiving angles, the Olympics, caring for baby’s success in school or how to save dogs instead. Much more worthy of your time, too. If you pay attention to the conversations that need solving society-wide, you’ll soon be lapping up media coverage on your cause, business or book. One more thing, when kids go back to school, mom hits the gym statistics show. So, if you can get your lap on by talking about laps, start swimming. Soon, we’ll all be lapping up your news tips, tools and tidbits.

By |2016-08-18T15:57:05+00:00August 18th, 2016|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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