How Media Find and Choose Their Sources #BLAB

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapts incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does.

To better understand how the media find and choose their sources, Wasabi Publicity asked over 250 journalists the most important questions on landing PR coverage.

On this call, Wasabi Publicity’s Chief Creative Officer Michelle Tennant Nicholson and CEO Drew Gerber BLAB with survey expert Jeanne Hurlbert PhD about the key survey results.

By |2016-10-13T16:37:50+00:00May 5th, 2016|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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