Freedom From Your Mind Traps

By | 2017-07-24T13:52:15+00:00 July 24th, 2017|

One of our biggest assets can also be the thing that trips us up and gets us stuck: our minds. Used properly, your mind is a brilliant engine of creativity, productivity and life satisfaction. Used improperly (which all of us do from time to time), your mind can become quicksand, a hamster wheel or a [...]

How To Land Big Fish PR Placements… And Beat Our Record

By | 2017-07-21T14:16:45+00:00 July 21st, 2017|

One of the things I love most about my life is talking to potential clients, and what I have found is they all pretty much want the same thing: national media coverage with recognizable high level venues such as CNN, Fast Company, O The Oprah Magazine, Dr. Oz, etc. Nothing establishes credibility and increases awareness [...]

Take Your Business To The Next Level With Breaking News

By | 2017-07-17T13:09:44+00:00 July 17th, 2017|

Breaking news is what drives the media; and whether it be national or world events, politics, major scientific breakthroughs or entertainment news about celebrities or sports stars, tying your pitches to the news can be a very effective way to grab the media’s attention for your business. What’s great about breaking news is it answers [...]

Book Launch Preparation: Building the Foundation for a Bestseller Marketing Campaign

By | 2017-09-12T11:24:04+00:00 May 25th, 2017|

As our group stood in the middle of a mountain bike trail in Asheville, NC, examining a rocky obstacle leading into a tight singletrack turn between two trees, our instructor used the phrase “death by papercuts” to describe how every obstacle and every corner encountered during a race is an opportunity to [...]

Hallmark Case Study

By | 2017-03-31T16:28:31+00:00 March 31st, 2017|

My PR firm Wasabi Publicity represents Mutual Rescue, a nonprofit out to change the conversation from 'people or animals' to 'people and animals' because let's face it, pets rescue us as much as we rescue them.  I like to share with you exceptional case studies from public relations because deep in my heart, I know stories [...]

Your Image Here

By | 2017-02-28T17:15:32+00:00 February 28th, 2017|

"You're lying" said the USA Today reporter to me about how much I paid for my head-shot. "I paid $7000 for my head-shot and for sure you don't own the copyright on that photo if you didn't pay $7000." I wasn't sure what to say, except in my head I could only hear my father [...]

Mutual Rescue

By | 2017-02-01T00:05:46+00:00 January 31st, 2017|

Every day I take a lunch break, I pet my Siberian husky. It so relaxes me and helps me heal my adrenal burnout. And LouLou loves it too, of course! I rescued her. During her first year, she ran feral the shelter told me. Every time I see her catch bugs and grubs, it reminds [...]

Little Green Locks: HTTPS Can Boost SEO and Visitor Confidence

By | 2017-01-25T11:04:33+00:00 January 25th, 2017|

More than two years ago, Google announced it began to use HTTPS as a very lightweight ranking signal in its search query algorithm. Today, Google’s ranking signal weight for websites with an SSL certificate is undisclosed, but their strong commitment to a future of little green locks in the address bar of every website indicates [...]