A few weeks ago, a compelling story was brought to my attention by former TV producer, Shawne Duperon who scored an amazing article in her local paper, The Detroit Free Press. I didn’t hesitate to share it with my media contacts over at CNN — Soledad O’Brien’s producers. The segment featured two participants who had taken courses from my client, Landmark Education. The participants had learned how to forgive the unforgivable at Landmark Education and now were exploring how forgiveness hurts and helps in a new documentary. It’s an incredible project and after watching the CNN clip be sure to check out Project Forgive because they’re still raising money.
Want to know about my secrets on how I scored it? Publicity Hound, Joan Stewart, interviewed me about that in this video.
In fact, soon, I’ll be doing a PR Happy Hour on it. So sign up for that at PitchRate so you get alerts on when that’s coming.
Filed under: Topics Tagged: CNN, joan stewart, Landmark Education, Michelle Tennant Nicholson, PitchRate, PR Happy Hour, project forgive, publicity hound, scoring cnn, scoring national, sharing your story with media contacts, shawne duperon, soledad o’brien, vimeo, wasabi publicity