social media Archives - Wasabi Publicity

Using LinkedIn For Business: Cracking The LinkedIn Code

Using LinkedIn For Business: Cracking The LinkedIn Code

By Drew Gerber|2023-04-26T09:19:01-04:00May 1st, 2023|

Social media has become an integral part of business language over the last couple decades, but one platform that still seems to mystify many business owners is LinkedIn. Why does this channel have such a hard code to crack? What are people missing, and how can they recalibrate for success? The leading social media platforms [...]

Hybrid Media Opportunities Are Changing The PR Landscape

Hybrid Media Opportunities Are Changing The PR Landscape

By Drew Gerber|2022-06-22T11:16:38-04:00August 1st, 2022|

There’s no denying that hybrid media opportunities are rapidly changing the PR landscape, increasingly blurring the lines between paid, owned and earned media. These three broad categories cover all media: paid media, which is advertising; owned media, which includes marketing assets like a website, blog and podcast; and earned media, which is driven by public relations [...]