PR No-No #4 | Losing the Media’s Interest

What can you offer the media that they can’t get elsewhere? If your pitch is tied to breaking news, you have to immediately say how you or your client will help the journalist advance the story.

Tip: List topics your client can discuss that will shed new light on the news or give the journalist a sampling of key tips or advice that you or your client can offer their audience. Short, concise, single sentences work best.
the Media’s Interest”>stumbleupon

By Drew Gerber|2016-10-13T16:38:24-04:00April 1st, 2010|

About the Author: Drew Gerber

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.