NEWS HOOKS Pony Up

Did you see Google’s Doodle to celebrate the 155th Anniversary of the Pony Express? ABC reports on it here. I played it — and it was a lot of fun, actually! All communications, shipping and business professionals can tie-in to this historical news while pitching your favorite media friends. After high school and before college, I worked at UPS in Louisville. Later, in Cincinnati and Lexington, I worked for DHL. Believe me, with those experiences, I would provide some tasty sound bites to media friends. That would not forward any goal of mine, but keep that in mind. Even part time jobs that got you through school can make you media attractive.

Need other ideas to pony up media pitches today?

Well, Hillary Clinton and Marco Rubio are in presidential hopefuls news. Boko Haram kidnapped 2000 women and girls and we remember its horror. MTV Movie Awards are all a buzz. Madonna’s making a buzz. Again.

So pick your feed. Then get moving.

By Michelle Tennant|2015-04-14T10:50:33-04:00April 14th, 2015|

About the Author: Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at Psychology Today. Check out the clients she's currently pitching at SearchPressKits.com.