All over the news today, the Germanwings crash tops headlines. I reported yesterday in my blog entry, “It’s ‘plane’ simple“ media friends will be needing airline industry experts and people with direct experience surviving crashes. This is exactly what you’re seeing in the news today. To tell the truth, it’s what media venues are focusing upon. Hold feature-type pitches (those related to spring, health, wealth, love) until the breaking news around this tragedy moves forward. By all means, if you can contribute to the public conversation around this plane crash, let your local, national and international media contacts know. I talked about the news cycle around tragedies yesterday. Review it to predict when to go back to feature-focused pitches.
NEWS HOOKS Plane Truth
About the Author: Michelle Tennant
Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at Psychology Today.
Check out the clients she's currently pitching at SearchPressKits.com.
