NEWS HOOKS I Do

July 4th had lots of fireworks, including the 4th marriage for singer Billy Joel. Saying “I Do” to any endeavor can set off fireworks and your media friends want to know all about it. Especially if fireworks include family feuds – enter Christie Brinkley, one of Joel’s ex-wives.

Relationship experts can talk about preparing for marriage, surviving divorce and how to communicate best through all the family emotions and transitions.

Mergers are a form of marriage for businesses. Any type of business partnership (real or even those simply gossiped about) can be newsworthy for media seeking to scoop any formal growth aspect of business.

Money always affects marriage, divorce and more so financial experts can tie into any celebrity news, business merger or other types of “contract” (think Greece) to get media attention.

When you hear the words, “I do” anywhere, it’s your cue to get your media pitches ready.

By Michelle Tennant|2015-07-06T08:48:58-04:00July 6th, 2015|

About the Author: Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at Psychology Today. Check out the clients she's currently pitching at SearchPressKits.com.