NEWS HOOKS Eat This

Tomorrow you may eat 6,071 calories at a July 4th BBQ. A Tour de France cyclist will burn that much in one hour according to Business Insider. Mmm, the article says that’s 3.6 Chipotle burritos, 6.9 Cinnabon rolls or 242.8 carrots. What you eat or don’t eat can be big news.

In today’s breaking news, there’s a “Fancy Food Show” where I’m sure, “Flavor is in the Fat.” Not only the flavor of food makes news, but also the cost.

The health of food makes for great news angles too, like this diabetes story.

So, if you’re a cook, chef, grocery store owner, food manufacturer or nutritionist, holidays especially make for great news hooks. So, if you want media to pay attention, use food. They’ll eat it up!

By Michelle Tennant|2015-07-03T12:35:24-04:00July 3rd, 2015|

About the Author: Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at Psychology Today. Check out the clients she's currently pitching at SearchPressKits.com.