Does your story have “legs” for the media? It will if you tie it into breaking news of the day. For example, have you noticed how many people are legbombing since Angelina Jolie’s leg bomb at the Oscars on Sunday? Celebrity, seasonal and breaking news tie-ins make your story interesting and usable to the media. It answers the question for them, “Why now?” They need to know why what you’re saying is relevant now. Look, even if you don’t really have a natural tie-in to what’s breaking or seasonal in the news, roll up those pants legs and show some skin. The media will appreciate it. You never know, your interview dance card might even fill-up! Get a leg-up on the competition and follow those trends! My business partner, Drew Gerber, created PitchRate, a free media lead service connecting the media with rated expert sources. It’s also a great place to watch for trends because media ask for interview sources there. So get one step ahead. Okay, too many “leg” puns already? You’re probably right. Okay, let me step aside (hee hee). Show some skin with your media outreach. You can’t go wrong.
Does Your Story Have “Legs?”
By Michelle Tennant| 2016-10-13T16:38:10+00:00 February 28th, 2012|
About the Author: Michelle Tennant
Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.