We’re a team of media professionals. We should have been better prepared. Instead, last week we were caught without a boat when the dam burst. We received a flood of response after publishing a survey asking about how PR fits into your marketing plan and what sort of training would be most helpful. When I [...]
In today's world, to stay ahead of your competition you practically need a Ouija Board. Successfully navigating a business takes a delicate mix of reading signs, being sensitive to the cultural zeitgeist, and good intuition. It seems an impossible task until you realize there's a single source that can act as your map, compass and [...]
“Be light on your feet” is perhaps the best business advice I’ve received regarding today's economy. Never has there been a more important time to be flexible and nimble in your business strategy. In this uncertain economy, it is a must. It may be the most important thing a company can do. A company must [...]
I recently received an email from Shel Horowitz, author and entrepreneur, asking how he could best use PitchRate.com to his advantage. His question was simple: "I've been on Pitchrate every now and then, but have never figured out how best to use it. If you were me, what would be the first two or three [...]
Share your best Lame Claim to Fame at Work story. Are you an interior designer that ordered the wrong fabric for Leona Helmsleys' dog? An author that coaxed JD Salinger out of seclusion so he could sue you? Did you forget to pick the green M&M's out of Led Zeppelins candy dish? We want to [...]
Imagine you could publicize your company or product to countless potential customers at no cost. You can! PR, both online and in traditional media, offers the ultimate stimulus package for small businesses seeking to jumpstart their recovery. Marketing on the Internet can also help level the playing field between small companies and their larger competitors. [...]
An interesting thing happened to me yesterday and it got me thinking about the nature and definition of spam. I was posting a comment to a discussion in a business group forum at a social media networking site and I was caught off guard when one of the readers called out my "insightful" comment saying [...]
PR is always important, but in this down economy it's essential. The problem is, it has to be the right KIND of PR. It's not just about press releases, positive stories, and branding anymore. We've moved into a "conversation economy" and in the end, having meaningful two-way relationships with consumers is what will win the [...]
Across America, employees wonder if they have job security anymore with their longtime corporate employers. Those working in industries such as automotive, newspaper and banking ask if now’s the time to start their own businesses. They aren’t alone. Owning a business is often in the top 10 wish list of most Americans. But instead of [...]
Check out our friend Susan Harrow on CNBC's "The Oprah Effect" as she talks about how to get booked on Oprah: If you'd like to see more on this topic, check out Susan's website: PRsecrets.com And if you're looking for free national media coverage, check out PitchRate.com