In all your outreach to the media you have to remember this important fact: The media isn’t here to serve your interests. They serve their readers, viewers and listeners — not people out to publicize their own business or endeavors. But they do need you because their audience is interested in what you have to [...]

Ever receive an email or Facebook message from a friend or contact, and because of the way it was written you kind of thought the person was upset with or made at you? You wonder what you did and you kind of stress about it for a bit, and maybe you even ask them about [...]

They do! Facebook understands how important PR is, so they just launched a page for publicists and PR pro’s like yourselves where they share what they’ve learned about creating social content, promoting events, optimizing pages and more. Check it out here: www.Facebook.com/PR. It’s becoming more important than ever to combine social media with traditional media [...]

Have you ever said something to someone you wish you hadn’t? We’ve all done it. Maybe we didn’t think it through, or reacted irrationally without all the facts, but usually it’s just between you and the person you were talking to at the time (or maybe the eavesdropping couple sitting at the restaurant table behind [...]

If you own a product or gift company, your holiday pitching should be in full swing. Landing product placements in those coveted gift guides will be great exposure for your product, and if you haven’t done so already, you’ll need to revisit your online press kit to make sure your press materials are in order. [...]

Like I said before, social networking is about building community. Think about the kinds of people and businesses you gravitate toward in your own personal social networking experience. Whose tweets do you follow? What pages are you a fan of in Facebook? So what are they doing to engage you? Most likely they’re using social [...]

As you know, I’m an animal lover. I rescued my second dog Brodie a couple months ago and last week’s multiple media reports on how so many pet owners in Gulf Coast states — found unemployed after the oil spill — have had to give up their pets because they simply couldn’t afford them anymore, [...]

I've seen too many times where minor slip-ups in a social media campaign has caused major problems. Just because you're behind a computer doesn't mean you shouldn't be polite and treat someone like you would if your were face to face, so over the next few posts or so I'll be sharing some social networking [...]

With the rise and popularity of the Internet, some people may believe that they don’t need to attract the attention of traditional media — television, print and radio — and that they can garner enough exposure by just focusing their efforts online. But here’s the thing: The Internet world can be a very anonymous place, [...]

I’ve gone over television and print so now it’s time to go over some strategies for pitching radio outlets. Just like with television and print, before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will [...]