You know the song “Getting to Know You” from Rogers and Hammerstein’s The King and I? Of course you do! It’s probably stuck in your head now just by the very thought of it. Anyway, that song really rings — or sings — true when it comes to PR. You have to let people get to know you, and videos are a great way to do just that.

It’s so important for potential customers to be able to put a face to a company, product or brand, but why stop there when you can put a voice and personality to your endeavor too? Videos are a great marketing and PR tool that allow you to show your authenticity at the same time you engage and maybe even entertain your audience. And don’t think you need some fancy equipment. You can use flip cameras, your cell phone or digital camera to make a video that reaches far and wide. So get the camera rolling, have some fun, and post it on YouTube for the world to see. The reaction you get may be surprising.