Have you ever walked through a family-friendly haunted house? One of the most spine-tingling activities at these PG-rated affairs is a row of spooky-themed “mystery boxes,” each with an opening just big enough for a hand. These boxes are filled with different foods that might be mistaken for something ghoulish: peeled grapes as a mummy’s [...]
Holidays evolve — and consumerism is often the driving force. One year, the Easter Bunny started leaving baskets of goodies for kids to find in the morning. Another year, children started dressing up and going door-to-door on Halloween to "trick or treat" for candy. Yet another year, the middle of February got designated the perfect [...]
Like many of you, I had never heard the name Edward Bernays, which is surprising, given how important he is to the history of public relations. My world was rocked when my business partner, Michelle, introduced me to Bernays’ work. When you take off your blinders, you discover he single-handedly changed the way brands market [...]
Podcasts are a powerful platform for authors looking to promote their books, reach new audiences, and build their personal brands. With thousands of podcasts available, choosing the right podcasts to promote your book and maximize your impact can make all the difference. 👀 Here’s a guide to help you navigate the [...]
There’s no question you aspire to take your business to the next level. But where the doubt lies is in how to do it. You may have tried networking, online marketing or advertising only to come out in the end with fewer clients than you expected and more expenses than you anticipated. You want to [...]
In the ever-evolving world of publishing, a critical question that often puzzles authors is: when is the right time to start marketing your book? The answer is simpler and more immediate than many might think – the best time is when you first have the idea. The Early Bird Gets the Worm The conventional wisdom [...]
As we enter 2024, the public relations landscape is experiencing transformative trends, offering authors unique opportunities to enhance their brand and reader engagement. Here’s an exploration of how these trends can be effectively utilized in the world of publishing and personal branding. Authenticity: Build Trust through Genuine Content In the realm [...]
I’ve heard it a million times: “PR doesn’t work.” And then people break up with their publicist. I get it: Your relationship with your publicist is very important. I mean, they are your voice in the world, after all. 🌎 Most of the time when I hear these public relations breakup stories, people start by [...]
Social media has become an integral part of business language over the last couple decades, but one platform that still seems to mystify many business owners is LinkedIn. Why does this channel have such a hard code to crack? What are people missing, and how can they recalibrate for success? The leading social media platforms [...]
Not too recently I flew into Los Angeles from Budapest to meet with one of our extraordinary clients. While sitting in LAX, I got to thinking about PR. No surprise there, perhaps, given that PR is my business, but sometimes even the most familiar things in our world can reveal themselves in new ways. Specifically, [...]
