Book Launch Preparation: Building the Foundation for a Bestseller Marketing Campaign

By |2017-09-12T11:24:04-04:00May 25th, 2017|

As our group stood in the middle of a mountain bike trail in Asheville, NC, examining a rocky obstacle leading into a tight singletrack turn between two trees, our instructor used the phrase “death by papercuts” to describe how every obstacle and every corner encountered during a race is an opportunity to [...]

Little Green Locks: HTTPS Can Boost SEO and Visitor Confidence

By |2018-06-13T15:44:43-04:00January 25th, 2017|

More than two years ago, Google announced it began to use HTTPS as a very lightweight ranking signal in its search query algorithm. Today, Google’s ranking signal weight for websites with an SSL certificate is undisclosed, but their strong commitment to a future of little green locks in the address bar of every website indicates [...]

You’re Friendly. Your Website Should Be Too.

By |2016-10-19T12:34:52-04:00October 19th, 2016|

Your customers love you. Your competitors admire you. Your mission to inspire change in the world is beautiful. But does your website reflect that? Is it even mobile friendly? On April 21, 2015, Google expanded its search algorithm to include mobile-friendliness as a ranking signal. This is old news by now. But surprisingly, I still [...]

Videos: Size IS everything

By |2016-10-13T16:37:50-04:00August 30th, 2016|

When it comes to videos, size does matter. But in this case, the smaller, the better - and if you don’t believe me, just take a look around your social media landscape. Whether it’s Vine, Twitter, Snapchat, or Facebook, all viral hits stick to these two golden rules: 1 Captivating stories that move [...]

Be Digital… AND Authentic

By |2016-10-13T16:37:50-04:00August 25th, 2016|

Storytelling and showcasing has never been easier than it is today. In this digital age, you and your brand can reach out effortlessly. I love the sheer prospect of this! Because now all you need is the power of video. The possibilities are endless for your story to shine through. If you choose [...]

Behind the Curtain: Demystifying Video Production (Myth #2)

By |2016-10-13T16:37:50-04:00August 17th, 2016|

In this series of posts, we will shatter some of the misconceptions around video production and hopefully inspire you to reach out for help to create content around your own authentic message. MYTH #2: THE MAGIC FORMULA (Hint, there isn’t one) [Go here for MYTH #1: BUDGET] Many people like to think there [...]

How Media Find and Choose Their Sources #BLAB

By |2016-10-13T16:37:50-04:00May 5th, 2016|

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapts incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does. To better understand how the media find and choose their sources, Wasabi Publicity asked [...]

The Value Has It

By |2016-10-13T16:38:02-04:00March 24th, 2015|

Millions of Americans gather together in February for the annual tradition of watching the Super Bowl. Many of us have also become accustomed to anticipating the slew of all-new commercials advertisers put together specifically to premier on the big game day… but there was something very special and different about this year’s commercials. Did you [...]

5 Tips To Get Some Love From Bloggers

By |2017-08-11T11:00:08-04:00September 24th, 2014|

When it comes to promoting your book you can’t forget about bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who represents their [...]