Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these tactics have created a hustle-focused marketing culture capable of whipping the world into a frenzy. How? With more. Modern PR tactics are perpetually [...]
It’s one of the most common questions in the publishing world: “How do I become a New York Times bestselling author?” The truth is, there’s no single path — but there is a formula that increases your chances significantly. And PR plays a key role in that equation. So if you’re wondering how to become [...]
It’s easy to assume that the bigger the podcast audience, the better the results — especially when it comes to book promotion. But in reality, niche podcasts often sell more books than major shows with massive reach. Here’s why small, focused platforms can have a much bigger impact on your bottom line. [...]
You don’t need to hire a PR agency to start getting visible — but you do need to be prepared when the opportunity comes. Whether you're pitching yourself to a podcast, getting asked for a bio, or someone wants to feature your business in an article, having a few key materials ready can make all [...]
Have you ever walked through a family-friendly haunted house? One of the most spine-tingling activities at these PG-rated affairs is a row of spooky-themed “mystery boxes,” each with an opening just big enough for a hand. These boxes are filled with different foods that might be mistaken for something ghoulish: peeled grapes as a mummy’s [...]
Holidays evolve — and consumerism is often the driving force. One year, the Easter Bunny started leaving baskets of goodies for kids to find in the morning. Another year, children started dressing up and going door-to-door on Halloween to "trick or treat" for candy. Yet another year, the middle of February got designated the perfect [...]
Like many of you, I had never heard the name Edward Bernays, which is surprising, given how important he is to the history of public relations. My world was rocked when my business partner, Michelle, introduced me to Bernays’ work. When you take off your blinders, you discover he single-handedly changed the way brands market [...]
Podcasts are a powerful platform for authors looking to promote their books, reach new audiences, and build their personal brands. With thousands of podcasts available, choosing the right podcasts to promote your book and maximize your impact can make all the difference. 👀 Here’s a guide to help you navigate the [...]
There’s no question you aspire to take your business to the next level. But where the doubt lies is in how to do it. You may have tried networking, online marketing or advertising only to come out in the end with fewer clients than you expected and more expenses than you anticipated. You want to [...]
In the ever-evolving world of publishing, a critical question that often puzzles authors is: when is the right time to start marketing your book? The answer is simpler and more immediate than many might think – the best time is when you first have the idea. The Early Bird Gets the Worm The conventional wisdom [...]
