Get the Oprah Effect in Your Own Backyard

By |2016-10-13T16:38:28-04:00June 29th, 2009|

For the best PR in any media, be poised, to the point and pay it forward By Drew Gerber There’s nothing quite like the exposure you get appearing before the 44 million viewers who tune into Oprah each week. The “Oprah Effect” is famous for its ability to boost national sales, making millionaires out of [...]

Keeping Your Eye on the Ball When Creating a PR Plan

By |2016-10-13T16:38:28-04:00June 23rd, 2009|

By guest blogger Michelle Tennant The biggest mistake people make when seeking publicity is focusing too much on their own needs and not enough on their audience. Often our first response when we have news to share is to send out a new release in a shotgun fashion. But if we focus only on our [...]

Social Networking Tips for Writers

By |2016-10-13T16:38:29-04:00June 22nd, 2009|

Have you ever had someone tell you they were slammed with work, only to find their Facebook page full of frequent frivolous activity? Or maybe you have been surprised by a rude, off-the-cuff remark on Twitter? Social networking offers boundless potential for authors and writers to promote their works to a wide audience online. Just [...]

How can PR help grow your business?

By |2016-10-13T16:38:29-04:00June 19th, 2009|

As CEO of Wasabi Publicity and founder of Press Kit 24/7 as well Pitchrate.com, I'm constantly asked the question "Advertising or PR, which will help grow my business more?". Unfortunately there's no simple answer. Each vehicle has decidedly different benefits and each contributes differently to your communication goal. PR is a less controllable medium than [...]

Social networking and PR – are they right for you?

By |2009-06-16T16:25:11-04:00June 16th, 2009|

PR is always important, but in this down economy it's essential. The problem is, it has to be the right KIND of PR. It's not just about press releases, positive stories, and branding anymore. We've moved into a "conversation economy" and in the end, having meaningful two-way relationships with consumers is what will win the [...]

Why Press Releases Don’t Work

By |2016-10-13T16:38:30-04:00June 12th, 2009|

By guest blogger Michelle Tennant Recently I was interviewing a new client to develop an online press kit, and one of the client’s first questions was would our service include a general press release. I directed the client to look at some of the online press kits our company, Wasabi Publicity Inc., has [...]

Keep a personal touch in a digital world

By |2016-10-13T16:38:30-04:00June 10th, 2009|

I recently had a great interview with WomenEntrepreneur.com. Lena West and I talked about social networking and how to make a difference with a the personal touch. Here's a repost of the article: ------- Social networking offers endless potential for entrepreneurs to promote and build their business online. But savvy businesses should remember "social" is [...]

On your mark, get set, GO – Are you ready to start your own business?

By |2016-10-13T16:38:30-04:00June 8th, 2009|

Across America, employees wonder if they have job security anymore with their longtime corporate employers. Those working in industries such as automotive, newspaper and banking ask if now’s the time to start their own businesses. They aren’t alone. Owning a business is often in the top 10 wish list of most Americans. But instead of [...]

Looking to get booked on Oprah?

By |2016-10-13T16:38:30-04:00June 5th, 2009|

Check out our friend Susan Harrow on CNBC's "The Oprah Effect" as she talks about how to get booked on Oprah: If you'd like to see more on this topic, check out Susan's website:  PRsecrets.com And if you're looking for free national media coverage, check out PitchRate.com

Melanie Jordan shares her secrets on infopreneuring

By |2016-10-13T16:38:30-04:00June 5th, 2009|

If you missed Pitchrate's last edition of PR Happy Hour featuring guest marketing expert Melanie Jordan, author of What You Know Is Worth More Than You Know™ – Achieving The Life You Were Meant To Have By Making Money From What YOU Know!, you missed a good one.  But never fear!  We recorded it for [...]