As CEO of Wasabi Publicity and founder of Press Kit 24/7 as well Pitchrate.com, I'm constantly asked the question "Advertising or PR, which will help grow my business more?". Unfortunately there's no simple answer. Each vehicle has decidedly different benefits and each contributes differently to your communication goal. PR is a less controllable medium than [...]
PR is always important, but in this down economy it's essential. The problem is, it has to be the right KIND of PR. It's not just about press releases, positive stories, and branding anymore. We've moved into a "conversation economy" and in the end, having meaningful two-way relationships with consumers is what will win the [...]
By guest blogger Michelle Tennant Recently I was interviewing a new client to develop an online press kit, and one of the client’s first questions was would our service include a general press release. I directed the client to look at some of the online press kits our company, Wasabi Publicity Inc., has [...]
I recently had a great interview with WomenEntrepreneur.com. Lena West and I talked about social networking and how to make a difference with a the personal touch. Here's a repost of the article: ------- Social networking offers endless potential for entrepreneurs to promote and build their business online. But savvy businesses should remember "social" is [...]
Across America, employees wonder if they have job security anymore with their longtime corporate employers. Those working in industries such as automotive, newspaper and banking ask if now’s the time to start their own businesses. They aren’t alone. Owning a business is often in the top 10 wish list of most Americans. But instead of [...]
Check out our friend Susan Harrow on CNBC's "The Oprah Effect" as she talks about how to get booked on Oprah: If you'd like to see more on this topic, check out Susan's website: PRsecrets.com And if you're looking for free national media coverage, check out PitchRate.com
If you missed Pitchrate's last edition of PR Happy Hour featuring guest marketing expert Melanie Jordan, author of What You Know Is Worth More Than You Know™ – Achieving The Life You Were Meant To Have By Making Money From What YOU Know!, you missed a good one. But never fear! We recorded it for [...]
A lot of business owners spend way too much time planning and thinking about what they should do at the expense of actually doing it. They try too hard for perfection, and this often results in no action being taken at all. I will say this again and again. Success depends upon action. When my [...]