PR Quick Tip | Journalists Don’t Work For You
This is an important realization. The media isn't out to serve your interests — they're tending to the needs of their viewers, readers and listeners.
PR Quick Tip | Never Follow Up
Never follow up? Well, it's really all about following up, without following up. Confused yet? Just watch the video!
PR Quick Tip | Sound Bites
Check out this PR quick tip where I explain why it’s so important to have you sound bites prepared before you go into your interview with the media. If you want to watch more quick PR tips like this one, check out my YouTube channel and PitchRate’s Facebook Fan Page.
PR Quick Tip | Practice Your Interviews with an 8 Year Old
Why on earth would I tell you to practice your interviews with an 8 year old? It’s quite simple really. Watch the video and find out! If you want to watch more quick PR tips like this one, check out my YouTube channel and PitchRate's Facebook Fan Page.
Surf the News
Do you surf the news daily? Well, if you’re pitching news segments to your media friends, it’s a must. (See July’s post for my current pitches!) This August, my husband and I have been doing a working vacation from Crested Butte, Colorado. Inserted in this post is a kayaking video when we stopped and ”surfed” the play waves in [...]
What to Look for in a Publicist
No one will ever be as passionate in regards to a product than its creator — you — and putting your trust and money into a PR firm or publicist can be a difficult decision. Doing it yourself gives you control, but inexperience in PR can be a hard hurdle to overcome especially if time [...]
Keeping a Clear View
With the day-to-day activities, the occasional breakdowns and drama associated with any business endeavor, it can sometimes be hard to remember why you’re doing what you’re doing in the first place. But keeping a clear view and revisiting the why is so important to the success of a business. You can’t get lost in the [...]
You and Your Product | You Are What You Sell
Think you don’t have a product? Well, I bet you do. If you have a book, service, session, and so forth then look: This is your revenue stream. Many times people get into PR and they wonder why it doesn’t promote them in a way that counts toward their bottom line. When you become clear [...]
Social Networking Etiquette Tip #7
Like I’ve said before, social networking is all about building community. Just like in the community you live in offline, the people who have credibility online are those who engage others and provide value for the community, which leads me to my final social networking etiquette tip: Have fun and be creative — Think of [...]
A Lesson from Broadway
You know the song “Getting to Know You” from Rogers and Hammerstein’s The King and I? Of course you do! It’s probably stuck in your head now just by the very thought of it. Anyway, that song really rings — or sings — true when it comes to PR. You have to let people get [...]