Here’s what’s true. People think once they’ve pitched the media, if they’ve not heard yes or no, they’re finished pitching. WRONG! With media, think “instant redo” just like in this recycled Facebook video where my husband attempts a dirt bike climb up a very steep hill (remember, the video cam doesn’t quite capture HOW STEEP [...]
Just when I thought I couldn’t possibly get another hobby, I decided to get my Spinning certification last Saturday. I love Spinning. Since the first of the year, I’ve reduced my body two inches on all major parts. In part thanks to Jillian Michaels but let’s face it, Jillian’s not in my face daily like [...]
More peeps needed! Help me complete my MASTERS THESIS (10 yrs in the making OMG … well, I’ve been working and take 5 minutes to do this survey (okay 15 if you’re a ‘talker’) http://www.surveymonkey.com/s/TheArtOfAha The research will also appear in an upcoming book, after my thesis is complete. First! I need to graduate May 15 and [...]
I am honored to represent Quantum Learning our client and the educators behind this historic event in education. My PR tip? Even though I’m using a press release because this is breaking news, believe me, I’m on the phones making sure my closest media contacts and those covering educational news have inside information, interviews and goodies [...]
I don't think that it has ever been as clear, as trying to get a cell phone in Merida, how important it is to make sure you make it easy for you customers to buy your products. The cell phone saga all began when our real estate agent said ,while looking at our house ,”Just [...]
I pride myself on being adventurous when I travel. Sometimes it works out amazingly and sometimes I am taken for a ride, literally. While in Mexico we decided we would take the bus to the Gran Plaza. We were under the impression that the Gran Plaza was the main square in the center of Merida. [...]
It’s amazing how the littlest things in life can bring a sense of comfort and peace. I had forgotten how reassuring it could be to hear someone speak your native tongue in somewhere not so native. It was an unexpected surprise in the most unusual place. We are staying at a house here in Merida, [...]
I won! Who doesn’t love to say that? I won Jillian Michael’s “Leader of the Pack” in “Make the Change – Be the Change” 2011 Challenge and am featured on Jillian’s personal blog. (See me virtual high fiving you.) Look, I love games, contests and anything that gets people pumped. (So does the media, by the way.) Even though this is my [...]
You have heard me talk about the importance of tying your news into what is on peoples mind - breaking news and seasonal? If you haven't you then this is for you! - This is probably the most effective way to get media coverage. It is also important in your marketing campaign. What do I [...]
I felt like I was in a movie as I watched the Van pull up in front of us. For a second I believed someone was going to jump out, grab us and throw us inside with no clue where we were going. However, this was not the case and in the Yucatan this mode [...]