Cold winter it’s been, right? Most say one of the hardest winters ever. That didn’t stop my team from heating up credible PR buzz for notable clients. Let me highlight a few so you can see what I’ve been doing with my cold winter months. Our team scored a coupon expert the Today Show; helped launch […]
Media relations is a lot like looking for a house. Ask my business partner, Drew Gerber who will be featured on the very popular TV show House Hunters International tonight. He’s been abroad the past year and has purchased homes in Budapest and Serbia. Think about it. When you look for a house, you research the geographic […]
CBS Los Angeles I love working with CBS Los Angeles. I’ve placed several segments with them and here’s the latest one with my client Landmark and their spokesperson, Josselyne Herman Saccio. See the clip. So, is this blog post all about CBS LA or what? Nope. It’s about intimacy. That’s right. I wrote intimacy. The actual […]
“Thanks to Michelle Tennant’s PR tenacity, I’m now an Inc.com regular contributor.” Ari Zoldan, CEO, Quantum Media Holdings, LLC (New York). I scored Ari a regular gig with Inc. and in this post, I’m going to reveal the hottest PR secret ever so you can score yourself a regular blog, column, or job with your favorite […]
E-Bullying is in the news and it made me think. Do you bully media friends? How do I know e-bullying is a hot news topic? We got the topic and our client (an adult bullying expert) in USA Today last Friday. Read the article. So do you? I’m sure you’ll say, “I never bully my […]
It’s that time of year again when everyone is spring cleaning. Are you? Well, even if you’re not think about angles that could land you choice media coverage. We pitched our client Pamela Yellen, who teaches financial self-sufficiency, around a ‘spring clean your budget’ angle and Fox Business picked it up. You never know what a […]
Wasabi Publicity client, Carrie Woodward, a fitness expert, had a heart attack during our client intake call. Doctors say she wouldn’t be here today had she not been exercising and eating right like she does … and teaches. During the call, I didn’t know she had a heart attack. In fact, she just seemed a […]
“Stay positive.” It’s about as cliché as it gets, right? Well, if it’s not broken, don’t fix it. Truth is, in my experience people gravitate toward the positive and that’s not only true for media contacts I know, but also any successful business leader, athlete or community leader I’ve met. Think about your own life. […]
Drew Gerber and Michelle Tennant Nicholson (me) recently had new photos taken. Write & let us know if you like the photo in this post. I asked people on my Facebook account and 50+ people loved it while two had reservations because the photo shows us too close. “Perhaps people will think you’re married,” said […]
Most people who hire publicists are at the top of their field. However, even industry superheroes have kryptonite aka over-promotion during interviews. One of the biggest challenges for publicists is to teach clients the media’s pet peeves. After executing PR campaigns for the past twenty years, one thing I know for sure about messaging is […]