How to Share on Social Media

By |2020-08-12T14:36:57-04:00August 12th, 2020|

This morning, a press venue asked our Wasabi Publicity client to share his press placement on social media. He wrote, "Gosh, I don't share much on social media. Got a tutorial on it?" So, I quickly put this together for him and thought we'd pass it along to you in our blog, too! [...]

#21DayPRActionGuide Challenge, August 2020

By |2020-08-11T14:42:51-04:00August 11th, 2020|

We’ve completed back to back challenges this pandemic. Just in time for back-to-school seasonal news, we’re starting another #21DayPRActionGuide challenge. Are you up for it? I am! This Friday, we’ll be meeting at 1 pm eastern to discuss writing your PR materials. We’ll address 💡 What’s the best pandemic pitch? Hint: It’s the same as [...]

Where Am I?

By |2020-07-22T14:38:02-04:00July 22nd, 2020|

Have you Googled yourself lately? You might be surprised at how many people share your brand and name. We're in the middle of my #21DayPRActionGuide July challenge. (Read about it here.) My friend Linda Coad did and she said on July 10th's call, "Michelle, I've had my CPA practice for over 20 years so my name search [...]

It’s Your Call

By |2020-07-09T13:34:52-04:00July 9th, 2020|

I'm calling all lazy people!! According to Time Magazine, that's you and me. "Humans are inherently lazy, which may be a trait left over from our ancestors' days of conserving energy for the next hunt," reports Time Magazine. That's fine. I have a secret weapon against lazy: community. When your community is calling and you [...]


By |2020-07-07T14:41:20-04:00July 7th, 2020|

What makes the best first impression today? Many people would say it's your clothing, hair, makeup or posture. Really? Let's think about it during the pandemic and in this social media-dominated marketplace. Don't you also look up people online and see what their Twitter, Facebook, website bios say? This might not be the first [...]