Baby Got Back

By | September 27th, 2016|

Every woman loves being called a pig. Especially after you've won the Miss Universe pageant. Alicia Machado developed an eating disorder after Donald Trump called her Miss Piggy. Body shaming and the presidential debates are hot news today - again. If you've not tagged your media pitching to how women view their own bodies or [...]

For the Health of It

By | September 12th, 2016|

At six, I cried when my mother cleaned with ammonia, thinking she'd get pneumonia from it. She clarified it for me with a giggle. I passed out from pneumonia when I was 16. Attending a performing arts high school, I fainted into my father's arms in the parking lot while playing Miss Hannigan in Annie. [...]

Videos: Size IS everything

By | August 30th, 2016|

When it comes to videos, size does matter. But in this case, the smaller, the better - and if you don’t believe me, just take a look around your social media landscape. Whether it’s Vine, Twitter, Snapchat, or Facebook, all viral hits stick to these two golden rules: 1 Captivating stories that move [...]

Be Digital… AND Authentic

By | August 25th, 2016|

Storytelling and showcasing has never been easier than it is today. In this digital age, you and your brand can reach out effortlessly. I love the sheer prospect of this! Because now all you need is the power of video. The possibilities are endless for your story to shine through. If you choose [...]

Lap It Up

By | August 18th, 2016|

Rescue dogs are lapping it up at Starbucks to find forever homes. I lap up my coffee, cream and sugar every morning. And the Olympic gold medalists are lapping up PR attention, even if the PR's not about their medals. It leaves me wondering, what do we need to say to media to get their [...]

Behind the Curtain: Demystifying Video Production (Myth #2)

By | August 17th, 2016|

In this series of posts, we will shatter some of the misconceptions around video production and hopefully inspire you to reach out for help to create content around your own authentic message. MYTH #2: THE MAGIC FORMULA (Hint, there isn’t one) [Go here for MYTH #1: BUDGET] Many people like to think there [...]

You’re An Idiot

By | July 5th, 2016|

"You're an idiot," said a YouTube hater to me about a video I did on how the Emotion Code healed my lower back pain and made my pets calm. I see hater comments as a clear indication my stories and messages are getting out there. Do you relate to your nay-sayers as good news? I do. The [...]

Love, Then Act

By | June 15th, 2016|

The Orlando mass shooting has many on social media saying, "It's time to act." I've considered myself an activist since my college days of organizing Amnesty International chapters in Chicago so I wake up saying, "How will I take action today to impact the greater good for all?" So when Mathew Shurka called me this morning to [...]

#BringBackOurGirls

By | May 19th, 2016|

"Slavery's over, stupid," a man barked at me as I worked the Amnesty International booth in my college lunch building in the early 90's. I peacefully said, "But it isn't. That's why I'm standing here to inform you." He marched off, sighing. Confident he was right and I was wrong. Two years after kidnapping, the first Chibok [...]