I know this might sound a little weird coming from the CEO of a public relations company, but not everyone should be doing PR. 🤷 It can be a costly proposition, so you have to make sure that you have all the foundations in place before you decide to invest in it. Certainly, PR can [...]
In today's fast-paced digital world, the power of AI is revolutionizing various industries, and public relations is no exception. Launching an AI-assisted PR campaign can be a game-changer for people who are committed to making a difference. However, before you dive into the realm of artificial intelligence, there are several essential components you need to [...]
In the vast realm of the internet, you'll find numerous articles and advice on the importance and the power of sharing your story. Today, I want to dive deeper into the concept of sharing your story—specifically in the context of a PR campaign. It's a topic that often leads people astray, as they believe it [...]
In today's fast-paced digital world, becoming a go-to expert in your field can open countless opportunities for your personal brand and career. Whether you're an author, entrepreneur, or industry professional, positioning yourself as an expert in the media is a powerful strategy to boost your credibility and reach a broader audience. So, how can [...]
Mistakes will naturally be made in a do-it-yourself marketing campaign or DIY publicity campaign. But if you know some of the pitfalls to avoid, you can be one step ahead of the game. As professional publicists, we’re in the business of telling people what to do — giving them tips and techniques to utilize [...]
I’ve heard it a million times: “PR doesn’t work.” And then people break up with their publicist. I get it: Your relationship with your publicist is very important. I mean, they are your voice in the world, after all. 🌎 Most of the time when I hear these public relations breakup stories, people start by [...]
Social media has become an integral part of business language over the last couple decades, but one platform that still seems to mystify many business owners is LinkedIn. Why does this channel have such a hard code to crack? What are people missing, and how can they recalibrate for success? The leading social media platforms [...]
Not too recently I flew into Los Angeles from Budapest to meet with one of our extraordinary clients. While sitting in LAX, I got to thinking about PR. No surprise there, perhaps, given that PR is my business, but sometimes even the most familiar things in our world can reveal themselves in new ways. Specifically, [...]
Look, we can likely all admit, part of the thrill of getting a great media placement or interview is the bragging opportunity. Sure, media coverage establishes credibility and builds trust with existing and potential customers, but there’s also something really rewarding about landing brag-worthy media coverage and seeing yourself quoted or featured in a highly [...]
One thing I've learned through my decades-long PR career is you need to zag when others are zigging. Let me explain. In 1989 podcasts didn't exist. At that time, I worked for a Chicago public relations firm to pay my way through undergraduate school. Broadcast fax was king. To zag when others zigged back then [...]
