Hallmark Case Study

By | 2017-03-31T16:28:31+00:00 March 31st, 2017|

My PR firm Wasabi Publicity represents Mutual Rescue, a nonprofit out to change the conversation from 'people or animals' to 'people and animals' because let's face it, pets rescue us as much as we rescue them.  I like to share with you exceptional case studies from public relations because deep in my heart, I know stories [...]

Your Image Here

By | 2017-02-28T17:15:32+00:00 February 28th, 2017|

"You're lying" said the USA Today reporter to me about how much I paid for my head-shot. "I paid $7000 for my head-shot and for sure you don't own the copyright on that photo if you didn't pay $7000." I wasn't sure what to say, except in my head I could only hear my father [...]

Mutual Rescue

By | 2017-02-01T00:05:46+00:00 January 31st, 2017|

Every day I take a lunch break, I pet my Siberian husky. It so relaxes me and helps me heal my adrenal burnout. And LouLou loves it too, of course! I rescued her. During her first year, she ran feral the shelter told me. Every time I see her catch bugs and grubs, it reminds [...]

Little Green Locks: HTTPS Can Boost SEO and Visitor Confidence

By | 2017-01-25T11:04:33+00:00 January 25th, 2017|

More than two years ago, Google announced it began to use HTTPS as a very lightweight ranking signal in its search query algorithm. Today, Google’s ranking signal weight for websites with an SSL certificate is undisclosed, but their strong commitment to a future of little green locks in the address bar of every website indicates [...]

City VS Country

By | 2016-11-28T12:14:41+00:00 November 28th, 2016|

My Spartan Trifecta Race teammate, Melissa taught TRX this spring and didn't notice J-Lo in her class. She didn't notice her entourage either. Lady Gaga needs to come to the country y'all where no one will recognize her because today she is crying she is so famous she "misses people." Country folk will see right through that. [...]

Power to the Peaceful

By | 2016-11-09T14:40:13+00:00 November 9th, 2016|

Stress resilience is a trending term today. Media say acceptance is a stress-resilient trait. For sure acceptance is something I've learned in my own life. Werner Erhard said, "Happiness is accepting what is." I love exploring what it means to be happy. In today's political climate, it's important, I feel, to infuse the public conversation with [...]

You’re Friendly. Your Website Should Be Too.

By | 2016-10-19T12:34:52+00:00 October 19th, 2016|

Your customers love you. Your competitors admire you. Your mission to inspire change in the world is beautiful. But does your website reflect that? Is it even mobile friendly? On April 21, 2015, Google expanded its search algorithm to include mobile-friendliness as a ranking signal. This is old news by now. But surprisingly, I still [...]

Quit Clowning Around!

By | 2016-10-14T15:06:52+00:00 October 14th, 2016|

Creepy clowns are frowned upon and in some communities, banned this year. When I was a children's entertainer during undergraduate school, I never painted my face. It scared too many preschoolers. As an adult, you know what scares me? Two-faced people. Anyone who knows me personally knows one thing for sure: I speak straight. What [...]