Investing in PR: A Little PR Can Go a Long Way

By |2024-04-24T12:40:59-04:00May 1st, 2024|

Investing in PR by hiring a publicist or doing your own PR isn’t something most small business owners or entrepreneurs really want to do. You’re busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may have just doesn’t seem feasible or realistic. 🤔 [...]

Public Relations Touchdowns and Tailwags

By |2024-02-28T12:59:59-05:00March 1st, 2024|

In the fast-paced world of professional sports, where adrenaline and competition take center stage, Wasabi Publicity leveraged a very unique event to score touchdowns for its PR client, Humane Society Silicon Valley (HSSV). HSSV has a long-standing relationship with the San Francisco 49ers; so when Animal Planet's Puppy Bowl producers called in 2023, HSSV teamed [...]

2024 PR Trends and Tips

By |2023-12-29T15:34:55-05:00January 1st, 2024|

As we enter 2024, the public relations landscape is experiencing transformative trends, offering authors unique opportunities to enhance their brand and reader engagement. Here’s an exploration of how these trends can be effectively utilized in the world of publishing and personal branding. Authenticity: Build Trust through Genuine Content In the realm [...]

How to Grab the Media’s Attention Using AI-assisted PR

By |2023-10-25T14:59:31-04:00November 1st, 2023|

In today's fast-paced digital world, the power of AI is revolutionizing various industries, and public relations is no exception. Launching an AI-assisted PR campaign can be a game-changer for people who are committed to making a difference. However, before you dive into the realm of artificial intelligence, there are several essential components you need to [...]

The Power of Sharing Your Story in a PR Campaign: Finding a Common Connection

By |2023-08-23T12:49:10-04:00September 1st, 2023|

In the vast realm of the internet, you'll find numerous articles and advice on the importance and the power of sharing your story. Today, I want to dive deeper into the concept of sharing your story—specifically in the context of a PR campaign. It's a topic that often leads people astray, as they believe it [...]

How to Position Yourself as an Expert in the Media

By |2023-07-28T14:39:28-04:00August 1st, 2023|

In today's fast-paced digital world, becoming a go-to expert in your field can open countless opportunities for your personal brand and career. Whether you're an author, entrepreneur, or industry professional, positioning yourself as an expert in the media is a powerful strategy to boost your credibility and reach a broader audience. So, how can [...]