The Gift of Gab

By |2020-09-24T13:41:31-04:00September 24th, 2020|

I can't tell you how many times I've watched my Bavarian 84-year-old mom strike up a conversation with strangers at the park, public transportation, or store. Mom's been living with us since last Thanksgiving in this pandemic and I've come to realize her "gift of gab" may not be a gift at all, but simply a [...]

TEDx Talks During the Pandemic

By |2020-09-18T10:02:41-04:00September 18th, 2020|

With everything going on, I was curious how the speaking world is being affected. So, I hopped on Zoom and had a chat with my friend, bestselling author, keynote speaker, and resilience expert Adam Markel about the current state of the speaking industry. Adam’s insights are FASCINATING. My biggest aha was how people are [...]

YOU DO YOU

By |2020-09-17T14:13:30-04:00September 17th, 2020|

September's #21DayPRActionGuide is underway and we're in week two. Huddle number two is scheduled for Friday, September 18th at 1 pm eastern. The reviews from last Friday's call are in and here is what reporter and participant, Marvin Glassman wrote: "The 21 Day PR Action Guide is great. So many people are offering expensive courses [...]

Got CNN? Here’s How to Leverage Press Placements

By |2020-09-11T14:52:29-04:00September 11th, 2020|

In August, we completed the #21DayPRActionGuideChallenge powerfully with a discussion about how to leverage press placements. We used the example of the CNN placement one of the participants scored during the challenge. You can see the coaching call here cued up to the CNN placement we discussed:  https://youtu.be/KvD0gG_fUlg?t=324 🎉👉 Here is the actual placement: https://www.cnn.com/2020/08/26/tech/cargo-bikes/index.html [...]

Me Versus We

By |2020-09-09T14:48:38-04:00September 9th, 2020|

When you speak, are you speaking the language of "me" or "we?" It's a great question to ask if you want press coverage. I represent both nonprofit and corporate clients. Nonprofit executives naturally speak the language of we. You won't be surprised to learn corporate America leads with, "What have you done for me lately?" [...]

Reeling in the Big Fish

By |2020-08-27T14:53:57-04:00August 27th, 2020|

We're at the end of our August #21DayPRActionGuide challenge. We've developed media materials and been pitching press contacts. This Friday at 1 pm eastern some participants will share about their recent interviews and I'll coach them on how to leverage their earned editorial coverage inside owned and paid media. Let's face it, many people simply [...]

I Am Happy 

By |2020-08-25T15:44:02-04:00August 25th, 2020|

Are you happy? Happiness, like beauty, is in the eye of the beholder. My husband likes to ask me, "What do you love about your life today?" when he finds me complaining, which typically 'harshes his vibe.' While not a surfer, he is an avid mountain biker and whitewater kayaker. In fact, we both [...]

I’m Spilling the Beans 

By |2020-08-21T13:27:19-04:00August 21st, 2020|

Yes, I'm revealing our trade secrets. The saying "spill the beans" comes from Greece when a jar of voting beans would be spilled. Just in time for election season, I'm spilling our beans for your PR success. You can see the formulas laid out in our workbook, "21 Day PR Action Guide: The Who, What, [...]

Meat and Two Sides

By |2020-08-19T14:48:25-04:00August 19th, 2020|

I live in the South, about three hours east of Atlanta. Here a great meal is described as "your meat and two sides." If you're lucky, you'll get three sides. I love this saying. Truth be told, the South is rich with sayings: "Bless your heart." Or, "Y'all come back now, ya hear?" The hospitality [...]

Your Secret Weapon

By |2020-08-13T14:45:39-04:00August 13th, 2020|

This Friday will be our first #21DayPRActionGuide challenge call in August. If you missed the previous challenges, you can get caught up on the Wasabi Publicity blog. 🖖 We'll be discussing the first part of my book, "21 Day PR Action Guide: The Who, What, When, and Where To Launch a Successful PR Campaign." If you [...]