Interview Prep In 12 Steps

By |2021-03-18T14:09:56-04:00March 18th, 2021|

International Publicist, Michelle Tennant Nicholson shares press interview preparation in 12 steps. Here is a short video with Michelle sharing these steps. Below you can also download the workbook she describes in the video: https://youtu.be/dOWJgO7WmhM 📢 Interview Prep In 12 Steps: Be pithy - concise & forcefully expressive. Get to your point! Be memorable. Engage [...]

Boulevard of Broken Dreams

By |2021-02-11T14:49:22-05:00February 11th, 2021|

There is a controversial piece of artwork in my PR office my husband brought into our marriage called, "Boulevard of Broken Dreams," a Gottfried Helnwein parody of Edward Hopper's painting, "Nighthawks." The history behind each delights me and I find parallels to each artist's life in my own. I find great joy in any kind [...]

Evergreen News Story Formula

By |2021-01-18T13:53:29-05:00January 14th, 2021|

The origin of the word "ever+green" dates back to 1545. One definition states: retaining its relevance, popularity, usefulness, etc.; enduring. In this blog, we're going to discuss a formula you can use to ensure your pitches stay relevant all year. 💡🤓 Humans started to combine the words ever and the word green and viola, we're still [...]

Love Languages

By |2021-01-08T09:50:08-05:00January 7th, 2021|

Clearly what the world needs now is more love. So, let's talk love: What's your love language? Since this is a PR blog, let's also ask: What's the love language of the media? First, a story! A few years ago, I asked my husband this question and he had never heard of 'love languages' so [...]

The Key to 2021 Marketing Success

By |2021-01-04T14:34:17-05:00January 4th, 2021|

I’ve been working out for almost two years, which at my age, I consider a small miracle and something I’m quite proud of.🏋️‍♂️ I even continued with my workouts online during all the obstacles of 2020.😇 We all know the statistics on people not keeping their New Year's Resolutions. I was curious about the difference [...]

Online Press Kits

By |2020-12-18T14:03:16-05:00December 18th, 2020|

We are making history! We're executing a PR campaign and letting you peek behind closed doors to see what we do. It's risky because I have no idea if we'll be successful or not. You can watch these videos from the first call for a catch-up and join us. Register here: WasabiPublicity.com/Real-Time-PR/ First Video 👇 [...]

The ‘Reel’ Deal

By |2020-12-07T08:09:45-05:00December 4th, 2020|

I'm pulling back my Wizard of Oz curtain Dec-Feb in our "Real-Time PR" challenge. Find out how publicists create PR magic and 'reel' in the big media fish. If you've wondered how we've scored the BBC, Real Simple, Oprah, People, USA Today, Wall Street Journal, and more (this year alone!), then now's your chance to [...]

Who You Gonna Call?

By |2020-11-11T15:02:59-05:00November 11th, 2020|

Are you confused about the best press contacts to target to place your news? Then, you're in the right place. We're in week two of November's #21DayPRActionGuide Challenge. This week, I'm focusing the PR lesson around, "Who You Gonna Call? Your Perfect Media Match." (See page 57 of, "21 Day PR Action Guide: The Who, [...]