Resources and Pitching Angles for May 2020

By |2020-05-14T13:45:14-04:00May 14th, 2020|

In May, many communities are releasing their shelter-in-place rules. Wasabi Publicity represents thought leaders who are out to make a difference. More than ever, public service and helping each other is what’s needed at this time. 👉 For Journalists: Here’s a lineup of our current campaigns for May 2020. 👉 For Experts: Here are some examples of [...]

Creating a Sustainable PR Campaign

By |2020-05-14T13:54:02-04:00April 29th, 2020|

The #21DayPRActionGuide challenge comes to a close this week, and it’s been a true joy working with you. Here’s my closing video. The key question to ask yourself now, is: “What’s sustainable?” This question not only applies to your PR plan, but also to your personal life. What’s working? What’s not working?  I’m not [...]

Blog Q&A: Call To Action and PR for Governmental Agencies

By |2020-05-14T14:26:51-04:00April 28th, 2020|

One of our readers had a pertinent question to my last blog, "suppose that you are covering a positive action taken by a governmental body? Would that sort of article need a call to action?" Thanks for writing in your question. Yes, even PR for governmental agency wins need a call-to-action. I'll incorporate this [...]

Be a Storyteller To The Media

By |2020-05-14T14:19:50-04:00April 23rd, 2020|

I started doing PR thirty years ago. I've literally seen PR transition from typewriters to Twitter. One may call me an international publicist, but I call myself the “storyteller to the media.” You can score press coverage for yourself too if you think of your press releases and pitches as stories you're sharing with [...]

Perfect PR Plans

By |2020-05-14T14:03:16-04:00April 21st, 2020|

Thanks for doing the #21DayPRActionGuide challenge with me. Every morning on, you can catch me live at 7:30 a.m. EDT for my #WalkingLive series during which we discuss different topics. Right now, we're focused on how to generate PR. As I said in my April 21st video, "If you fail to plan, you [...]

In the News: Take Our Daughters and Sons to Work Day 2020

By |2020-05-14T14:12:28-04:00April 16th, 2020|

Hello, if you don't typically read my blog, please let me introduce myself. I'm an international publicist, Michelle Tennant Nicholson. I have a master's degree in human development, wrote award-winning children's curriculum and helped launch an educational TV network. I hope my ideas not only inspire your family but also contribute to career growth, [...]

First Impressions

By |2020-04-14T17:52:05-04:00April 14th, 2020|

Over Easter weekend, we explored Days 4-6 in the 21 Day PR Action Guide by Drew Gerber and yours truly, Michelle Tennant. During the pandemic, you can download our PR workbook for no charge, no opt-in at 👉  First impressions are very important with press contacts. They immediately seek information on credibility and [...]

Quirks At Work

By |2020-04-10T14:13:35-04:00April 10th, 2020|

It's Day 3 of the #21DayPRActionGuide you can download for free during the pandemic at Today, we're going to talk about your quirks. Your personal story, challenges, motivation, passions, and hobbies make you interesting to others. Use that! Let me start with a story about a client I personally placed in The New [...]

Meet the Press: On a Mission to Entertain, Enlighten, or Educate

By |2020-04-09T16:43:50-04:00April 9th, 2020|

This is the second day of our #21DayPRActionGuide pandemic public service. Many people are looking to create or build business in the face of COVID-19’s devastating effect on the economy around the world. At you can find a free copy of our PR workbook on the “Who, What, When, and Where to Launch [...]