There’s no real mystery to landing great PR placements. It’s essentially remained the same from the old “can I send you our packet” days through the Internet revolution. It takes hard work and persistence, but the key has always been building good relationships. That said, there is one tool of the Internet revolution that’s transformed [...]
There’s a running argument between advertising and PR – Which one is better for your business? (I bet you know which side I’m on.) Both have their place, but today I want to share a story about one of my clients that clearly illustrates the power of PR. We recently placed Don Goewey, author of [...]
A classic trick PR pros use for getting placements is tying pitches and press releases to seasonal events like Christmas or Valentine’s Day. Shining the light of Holiday Cheer on your company or expertise helps you stand out from the crowd. By connecting your press releases and pitches to seasonal events like holidays or seasonal [...]
Click here to watch Drew's video on Connecting with the Media How do you find the media? With the advent of the Internet there’s so many different ways for you to find the media and reach out and pitch them. So let me just go over some of the ways that you can find the [...]
Well dear readers, you may have noticed that I haven't been focusing much energy on my blog lately. That's because I've been developing a step-by-step PR training program - and yesterday we did it! We launched our new training program. Whew! We learned a lot in this process. We may be the best publicist in [...]
As you all know, my new website PublicityResults.com went live last week and we've been really pleased with the response. Last week I also had the pleasure of interviewing Tracy Adler of yum Yum dishes. Visit Publicity Results and discover how a single mom with two kids continues to land media placements that triple her [...]
What a crazy few weeks I've had. Reciently we landed one of our clients on DR. Phil in 8 hours! The pitch we created was so successful I thought I'd share it, as well as few tips on how we pitched it... So I created a website and posted it - for FREE - along [...]
Hi everyone! From time to time, I’ll be posting my thoughts on Drew’s Publicity Buzz blog. I’m learning PR as I go, so I hope to capture my observations and lessons learned to share with others. I’m also an avid do-it-yourselfer and I often notice parallels between what I’m doing in my personal life and [...]
Once your “Love Potion” has taken effect—that is, once you have a journalist’s attention-- here are a few tips on how to keep it: Get to the point. Keep it simple. When talking to the media it’s time to break out your “elevator pitch” - you remember, that one to two minute snappy description of [...]
I've worked at building relationships with the media for years and over that time I've come to realize that there's no real short-cuts. What works with journalists are the same basic rules we all learned in kindergarten. To open the media flood gates and become a sought-after expert, follow those same basic rules for building [...]