Anyone who’s hired a publicist or taken on a do-it-yourself PR campaign has asked themselves, “Is my PR working?” For a person who’s invested their money or time in PR it’s a legitimate question. Evaluating a PR campaign based on sales or rate of return is all too typical. But here’s the thing: PR doesn’t [...]
The past couple posts, I’ve been writing about how to develop relationships with bloggers. I talked about how to find them, how to pitch them and now I’m going to wrap it up by discussing how to follow up once you’ve developed a relationship with a blogger. You may have had your product, book or [...]
I get this question a lot so I’m going to make it clear, concise and simple for you (which I suggest you do with everything relating to your PR.) Here it is: PR is your relationship to the public. Look, PR is in everything you do. If you’re interacting with the public then you’re doing [...]
Back to bloggers. By now you’ve probably found some great blogs in your area of expertise to follow and you’re probably itching to become a guest-blogger or have your book or product featured on it. But remember the first post I did about pitching bloggers? You’re not going to be pitching bloggers like you would [...]
You have your website, maybe a newsletter; you’re giving interviews and being featured in the media, but are you looking for another way to engage your audience? Do you need another vehicle to build your platform? Well, Internet talk radio is a valuable and cost-effective tool. It’s an easy and simple way to build content, [...]
I wrote (and spoke) last week about the importance of building relationships with bloggers. They really are a great resource for learning what your target audience is interested in and what the buzz is about in the community surrounding your expertise. But before you start building a relationship with a blogger, you’ll have to find [...]
PR is all about building quality relationships with the media. Want more coverage? Then you better make friends with reporters, producers and journalists. But before you begin your relationship building you’ll need to ask yourself, “Why should the media care about me?” and most importantly, “Why should the media care now?” With the launch of [...]
When it comes to your media relations strategy you can’t forget about the bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who [...]
What can you offer the media that they can’t get elsewhere? If your pitch is tied to breaking news, you have to immediately say how you or your client will help the journalist advance the story. Tip: List topics your client can discuss that will shed new light on the news or give the journalist [...]
[Your Subject Line] Some journalists at top tier media outlets receive up to 1500 emails an hour and the first impression a journalist, reporter or producer will get of you — and your pitch — will be your subject line. Make it relevant, simple and concise! Flooded with emails, the media will often use search [...]