As a publicist — whether in the back or forefront of your mind — you’re probably always wondering if your client is pleased with the work you're doing. You’re providing a service to them and their happiness is as important to your success as it is to theirs, but sometimes you may feel you’re doing [...]
With every media placement you land, you’ll have a new vehicle driving traffic to your website. Sounds great, doesn’t it? That’s probably why you’re trying to get media coverage in the first place, but what’s going to happen once all these new visitors (potential clients) land on your site? Will they click the back button [...]
A brand is who you are. It’s fundamentally how people relate to you. It’s your logo; it’s your colors; it’s how people experience you. Branding is every way that someone actually relates to you. Even how you answer the phone; what colors you use; how you create your messages; your products; it’s everything that is [...]
Who doesn’t want to land television coverage? Whether national or local, TV is always looking for “real people” to illustrate the stories and trends in their reports. But before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get [...]
…You want to do PR for your company. So what do you do first? Maybe it was an easy decision, or maybe it was hard; but trust me: You’ve made the right choice. Look, PR is by far the most valuable and cost-effective way to increase your customer base and take your business to the [...]
Has this happened to you? You get everything ready. All your materials organized and lined up. You're so excited. You create this awesome pitch, send it out, you're clear you're going to be a star… and then nothing-- crickets chirping. You check your email vigilantly and still nothing. The next day, the same thing — [...]
You may have heard of Russell Brunson. Very successful Internet marketer and founder of DotcomSecrets, Russell has taken the Internet by storm of late. And you’d be surprised how he got his start! Ever make a potato gun? Well, check out this video! Pretty inspiring, huh? So what are you waiting for? What's your expertise? [...]
Whether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing yourself. Companies have long known the importance of making a name for their products and services to set themselves apart from their competition. Today’s rapidly shifting economy [...]
You have a product. You want to sell it. You want to use PR to promote it. So which type of media outlet is going to be the one to help you do this? Will radio save the day? Will television send sales through the roof? Will a blog drive record traffic to your site? [...]
It’s no secret: Being able to grab the media’s attention lies in a well-crafted pitch. It can be an automatic door opener when done right…and well, you know what happens when it’s done wrong. Creating the perfect pitch is within everyone’s reach. Follow a few basic rules and before you know it, you’ll land a [...]