No one will ever be as passionate in regards to a product than its creator — you — and putting your trust and money into a PR firm or publicist can be a difficult decision. Doing it yourself gives you control, but inexperience in PR can be a hard hurdle to overcome especially if time [...]
With the day-to-day activities, the occasional breakdowns and drama associated with any business endeavor, it can sometimes be hard to remember why you’re doing what you’re doing in the first place. But keeping a clear view and revisiting the why is so important to the success of a business. You can’t get lost in the [...]
Think you don’t have a product? Well, I bet you do. If you have a book, service, session, and so forth then look: This is your revenue stream. Many times people get into PR and they wonder why it doesn’t promote them in a way that counts toward their bottom line. When you become clear [...]
Like I’ve said before, social networking is all about building community. Just like in the community you live in offline, the people who have credibility online are those who engage others and provide value for the community, which leads me to my final social networking etiquette tip: Have fun and be creative — Think of [...]
You know the song “Getting to Know You” from Rogers and Hammerstein’s The King and I? Of course you do! It’s probably stuck in your head now just by the very thought of it. Anyway, that song really rings — or sings — true when it comes to PR. You have to let people get [...]
Don't you hate it when you're at a party and you run it to someone that you haven't seen in a long time — or you meet someone who you instantly click with — and find yourself in an engaging conversation, only to be interrupted by a tap on your shoulder to where you find [...]
Just wanted to let you know PitchRate.com is now offering the Wasabi Publicity PR Cookbook and a Free Media List with over 450 radio contacts in the top 100 U.S. markets to ALL new sign-ups for just $47. It's free to sign up and you're under no obligation to buy the PR cookbook, though I [...]
So what are your goals for social networking? Are you trying to have the featured farm of the week in Farmville? Or are you trying to build your own empire and crime syndicate in Mafia Wars? Or could it be this: Are you trying to build awareness for your brand, product, book or self? That’s [...]
In all your outreach to the media you have to remember this important fact: The media isn’t here to serve your interests. They serve their readers, viewers and listeners — not people out to publicize their own business or endeavors. But they do need you because their audience is interested in what you have to [...]
Ever receive an email or Facebook message from a friend or contact, and because of the way it was written you kind of thought the person was upset with or made at you? You wonder what you did and you kind of stress about it for a bit, and maybe you even ask them about [...]