Are you missing the boat?

You have heard me talk about the importance of tying your news into what
is on peoples mind – breaking news and seasonal?

If you haven’t you then this is for you! – This is probably the most effective
way to get media coverage. It is also important in your marketing
campaign.

What do I mean?

Well did you know that February is national snack month?
Check out what Yum Yum Dishes is doing to tie into the celebration

Also, if there is breaking news use that to your advantage! Check out
what Mike Michalowicz did on the post he just sent me. This person used what is on the minds of people (snow) to market his services.

Smart and a really good lesson! Don’t miss the boat!

By Drew Gerber|2016-10-13T16:38:15-04:00February 1st, 2011|

About the Author: Drew Gerber

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.