Smoke ‘Em Out

In a pink pig costume smoking weed, Miley Cyrus hosted the VMA’s and is criticized for glorifying drugs. If you were a nonprofit paying big bucks for advertising during the VMAs to stop smoking, you might criticize too. “It’s a trap!” This is where you need to smoke out the right fight. See, there’s a difference between paid, owned and earned media. Paid is advertising – any message you pay a media venue to say. Owned is your website, social media – anything you own and over which control the message. Earned is the other mentions — the messages for which you beg, enroll and entice. So smoke out your right fight. Don’t blast celebs for their “mentions” when you’re not paying them. Or are you if you’re paying the advertising for the show which pays them? Hmmm, these are the questions that give me a headache.

Other things in the news today giving me a headache are:

Remember, where there’s smoke; there’s fire.

So, get your sound bites, stats, stories and summaries out to media friends. I know you won’t let all that pot glory in the news make you lazy. When you get the munchies, here’s a chicken video caught in traffic. The chicken is in the middle of a custody battle and is now known as “Chip” the Bay Bridge chicken. When we saw this story this morning on headline news, my husband started to hum this chicken commercial we absolutely love. (We have 12 backyard chickens for the organic eggs don’t you know?!)

If chickens don’t make you smile, the Pope buying glasses will. Pass the popcorn.

By |2016-10-13T16:37:55+00:00September 4th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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