PR is all about building quality relationships with the media. Want more coverage? Then you better make friends with reporters, producers and journalists. But before you begin your relationship building you’ll need to ask yourself, “Why should the media care about me?” and most importantly, “Why should the media care now?”
With the launch of the iPad, yet another tool has surfaced that will help you answer that ever important second question. iPads, Droids, Blackberrys — you name it — allow us instant access to breaking news and trending topics. The media want stories and fresh perspectives on what’s happening — what’s hot — now! So if you can stay up-to-date and tie those trending topics into pitches and your relationships with the media, you’ll be sure to find success.