PR Q&A | What should I keep in mind during the early stages of branding my business?

You have to first think of your brand as something more than your image, logo and company colors. It’s your reputation. It’s also what people can remember about you when you’re not around. Can they remember what your brand does? Your expertise? Your company’s services? A memorable, successful brand is basically your message remembered by another person.

So that’s the goal!

By |2016-10-13T16:38:16+00:00December 1st, 2010|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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